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Harish Kapoor
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Brand positivity and competitive effects on the evaluation of brand extensions
H Kapoor, LA Heslop
International Journal of Research in Marketing 26 (3), 228-237, 2009
692009
Competitive Effects on the Evaluation of Brand Extensions
H Kapoor
Carleton University, Canada, 2005
112005
Negative emotions as motivators of consumption
H Kapoor
ACR North American Advances, 2008
72008
Hospital Portrayal of Seniors in Newspaper Advertisements: A Content Analysis
RT Peterson, H Kapoor
Journal of Hospital Marketing 10 (1), 91-102, 1995
11995
Kool Accent, Prof! You Must be Awesome
H Kapoor, K Dye
Administrative Sciences Association of Canada, 2011
2011
Brand Fit, Selective Hypothesis Testing, and Evaluation of Brand Extensions
H Kapoor
ACR - Asia-Pacific 8, 37-38, 2009
2009
Brand Extensions: The Role of Target Category Competition and Dominant Brand
H Kapoor, LA Heslop
Administrative Sciences Association of Canada, 2005
2005
Does Competition Matter in the Evaluation of Brand Extensions?
H Kapoor, LA Heslop, S Elliot
ACR Asia-Pacific Advances, 2005
2005
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Articles 1–8