| Brand positivity and competitive effects on the evaluation of brand extensions H Kapoor, LA Heslop International Journal of Research in Marketing 26 (3), 228-237, 2009 | 72 | 2009 |
| Competitive Effects on the Evaluation of Brand Extensions H Kapoor Carleton University, Canada, 2005 | 12 | 2005 |
| Negative emotions as motivators of consumption H Kapoor ACR North American Advances, 2008 | 7 | 2008 |
| Hospital Portrayal of Seniors in Newspaper Advertisements: A Content Analysis RT Peterson, H Kapoor Journal of Hospital Marketing 10 (1), 91-102, 1995 | 1 | 1995 |
| Kool Accent, Prof! You Must be Awesome H Kapoor, K Dye Administrative Sciences Association of Canada, 2011 | | 2011 |
| Brand Fit, Selective Hypothesis Testing, and Evaluation of Brand Extensions H Kapoor ACR - Asia-Pacific 8, 37-38, 2009 | | 2009 |
| Brand Extensions: The Role of Target Category Competition and Dominant Brand H Kapoor, LA Heslop Administrative Sciences Association of Canada, 2005 | | 2005 |
| Does Competition Matter in the Evaluation of Brand Extensions? H Kapoor, LA Heslop, S Elliot ACR Asia-Pacific Advances, 2005 | | 2005 |
Louise HeslopSprott School of Business, Carleton UniversityVerified email at carleton.ca
Louise HeslopSprott School of Business, Carleton UniversityVerified email at carleton.ca