Consumer cheating on service guarantees J Wirtz, D Kum Journal of the Academy of Marketing Science 32 (2), 159-175, 2004 | 318 | 2004 |
Should a firm with a reputation for outstanding service quality offer a service guarantee? J Wirtz, D Kum, K Sheang Lee Journal of Services Marketing 14 (6), 502-512, 2000 | 180 | 2000 |
Designing service guarantees–is full satisfaction the best you can guarantee? J Wirtz, D Kum Journal of Services Marketing 15 (4), 282-299, 2001 | 96 | 2001 |
Brand Personality Inference: The Moderating Role of Product Meaning D Kum, L Bergkvist, SM Lee, Yih Hwai and Leong Journal of Marketing Management, 2011 | 31 | 2011 |
Testing to prevent bad translation: Brand name conversions in Chinese–English contexts D Kum, YH Lee, C Qiu Journal of Business Research 64 (6), 594-600, 2011 | 28 | 2011 |
Understanding how changes within service experiences impact prospective vs. retrospective time judgments EAC Lim, D Kum, YH Lee Journal of the academy of marketing science 43, 730-745, 2015 | 26 | 2015 |
The joint effects of advertising and product trial: A source-monitoring perspective D Kum, YH Lee Marketing Letters 22, 213-226, 2011 | 6 | 2011 |
The Velocity of Time: Primacy and Recency Effects on Time Perception. D Kum, YH Lee, C Yeung Advances in Consumer Research 35, 2008 | 5 | 2008 |
Determinants of consumer cheating on service guarantees: results from three experimental studies J Wirtz, D Kum | 3 | 2000 |
The Power of Service Guarantees J Wirtz, D Kum The Current State of Business Disciplines, 2763-81, 2000 | 3 | 2000 |
Determinants of unethical and opportunistic behavior of consumers D Kum, J Wirtz | 2 | 2003 |
Determinants of Membership Marketing Programs J Wirtz, D Kum der markt 40, 40-49, 2001 | 1 | 2001 |
Tiger Balm: The Future of a Heritage.(2015). Case Collection D Kum | | 2015 |
Tiger Balm: The future of a heritage D KUM Singapore Management University, 2015 | | 2015 |
The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions D Kum Department of Marketing, Faculty of Business Administration, National …, 2003 | | 2003 |
Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study YH Lee, SH Ang, AK Kau, M Houston, K Jung, D Kum, E Lim Asian Journal of Marketing 9 (1), 21-30, 2002 | | 2002 |
THE CURRENT STATE OF BUSINESS DISCIPLINES VOL. 6, PP. 2763-2781 J WIRTZ, D KUM The Current State of Business Disciplines 6, 2763-2781, 2000 | | 2000 |
Determinants of effective membership marketing: towards a research agenda D Kum, J Wirtz | | 1999 |
Consumer cheating on service guarantees: an experimental study J Wirtz, D Kum | | 1999 |