Follow
Doreen Kum
Title
Cited by
Cited by
Year
Consumer cheating on service guarantees
J Wirtz, D Kum
Journal of the Academy of Marketing Science 32 (2), 159-175, 2004
3142004
Should a firm with a reputation for outstanding service quality offer a service guarantee?
J Wirtz, D Kum, K Sheang Lee
Journal of Services Marketing 14 (6), 502-512, 2000
1802000
Designing service guarantees–is full satisfaction the best you can guarantee?
J Wirtz, D Kum
Journal of Services Marketing 15 (4), 282-299, 2001
952001
Brand Personality Inference: The Moderating Role of Product Meaning
D Kum, L Bergkvist, SM Lee, Yih Hwai and Leong
Journal of Marketing Management, 2011
302011
Testing to prevent bad translation: Brand name conversions in Chinese–English contexts
D Kum, YH Lee, C Qiu
Journal of Business Research 64 (6), 594-600, 2011
272011
Understanding how changes within service experiences impact prospective vs. retrospective time judgments
EAC Lim, D Kum, YH Lee
Journal of the academy of marketing science 43, 730-745, 2015
262015
The joint effects of advertising and product trial: A source-monitoring perspective
D Kum, YH Lee
Marketing Letters 22, 213-226, 2011
62011
The Velocity of Time: Primacy and Recency Effects on Time Perception.
D Kum, YH Lee, C Yeung
Advances in Consumer Research 35, 2008
52008
Determinants of consumer cheating on service guarantees: results from three experimental studies
J Wirtz, D Kum
32000
The Power of Service Guarantees
J Wirtz, D Kum
The Current State of Business Disciplines, 2763-81, 2000
32000
Determinants of unethical and opportunistic behavior of consumers
D Kum, J Wirtz
22003
Determinants of Membership Marketing Programs
J Wirtz, D Kum
der markt 40, 40-49, 2001
12001
Tiger Balm: The Future of a Heritage.(2015). Case Collection
D Kum
2015
Tiger Balm: The future of a heritage
D KUM
Singapore Management University, 2015
2015
The Interplay Between Product Concept and Brand Personality: Effects on Inferences and Brand Extensions
D Kum
Department of Marketing, Faculty of Business Administration, National …, 2003
2003
Beyond the Bamboo Curtain: Initial Results of a Large-Scale Asian Consumer Behavior Study
YH Lee, SH Ang, AK Kau, M Houston, K Jung, D Kum, E Lim
Asian Journal of Marketing 9 (1), 21-30, 2002
2002
THE CURRENT STATE OF BUSINESS DISCIPLINES VOL. 6, PP. 2763-2781
J WIRTZ, D KUM
The Current State of Business Disciplines 6, 2763-2781, 2000
2000
Determinants of effective membership marketing: towards a research agenda
D Kum, J Wirtz
1999
Consumer cheating on service guarantees: an experimental study
J Wirtz, D Kum
1999
The system can't perform the operation now. Try again later.
Articles 1–19