| The effect of interpersonal trust, need for cognition, and social loneliness on shopping, information seeking and surfing on the web S Das, R Echambadi, M McCardle, M Luckett Marketing Letters 14, 185-202, 2003 | 148 | 2003 |
| The effect of personal relationship and consultative task behaviors on buyer perceptions of salesperson trust, expertise, and loyalty SJ Newell, JJ Belonax, MW McCardle, RE Plank Journal of Marketing Theory and Practice 19 (3), 307-316, 2011 | 107 | 2011 |
| The role of advertiser motives in consumer evaluations of ‘responsibility’messages from the alcohol industry JL Atkin, M McCardle, SJ Newell Journal of Marketing Communications 14 (4), 315-335, 2008 | 40 | 2008 |
| Market foresight capability: Determinants and new product outcomes M McCardle University of Central Florida, 2005 | 15 | 2005 |
| Market foresight and new product outcomes M McCardle, JC White, R Calantone Innovation and Strategy 15, 169-203, 2018 | 4 | 2018 |
| Old dog, new tricks: Staying relevant in the digital era JAL Atkin, M McCardle Journal of Critical Incidents 8, 77-81, 2015 | 4 | 2015 |
| Bolstering the booster club JAL Atkin, M McCardle Journal of Critical Incidents 9, 112-115, 2016 | 1 | 2016 |
| PERCEIVED ADVERTISER MOTIVES IN THE CASE OF" DRINK RESPONSIBLY" ALCOHOL MESSAGES JAL Atkin, M McCardle, SJ Newell American Academy of Advertising. Conference. Proceedings (Online), 307, 2008 | | 2008 |
| Interpretation of marketing information: Individual and organizational antecedents JC White, M McCardle American Marketing Association. Conference Proceedings 12, 54, 2001 | | 2001 |
Raj EchambadiPresident, Illinois Institute of TechnologyAdresse e-mail validée de iit.edu
