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Veena Chattaraman
Veena Chattaraman
Professor of Consumer and Design Science, Auburn University
Verified email at auburn.edu
Title
Cited by
Cited by
Year
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
M Aghekyan-Simonian, S Forsythe, WS Kwon, V Chattaraman
Journal of Retailing and Consumer Services 19 (3), 325-331, 2012
6772012
Should AI-Based, conversational digital assistants employ social-or task-oriented interaction style? A task-competency and reciprocity perspective for older adults
V Chattaraman, WS Kwon, JE Gilbert, K Ross
Computers in Human Behavior 90, 315-330, 2019
3062019
Data‐driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina, B Skiera, L Aksoy, A Buoye, ...
Journal of Service Management 24 (3), 330-352, 2013
1952013
Preferences for aesthetic attributes in clothing as a function of body image, body cathexis and body size
V Chattaraman, NA Rudd
Clothing and Textiles Research Journal 24 (1), 46-61, 2006
1902006
Virtual agents in retail web sites: Benefits of simulated social interaction for older users
V Chattaraman, WS Kwon, JE Gilbert
Computers in Human Behavior 28 (6), 2055-2066, 2012
1792012
Ethnic identity, consumption of cultural apparel, and self‐perceptions of ethnic consumers
V Chattaraman, SJ Lennon
Journal of Fashion Marketing and Management: An International Journal 12 (4 …, 2008
1282008
Social identity salience: Effects on identity‐based brand choices of Hispanic consumers
V Chattaraman, SJ Lennon, NA Rudd
Psychology & Marketing 27 (3), 263-284, 2010
1132010
Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator
V Chattaraman, NA Rudd, SJ Lennon
Journal of Business Research 62 (8), 826-833, 2009
852009
Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption
O Johnson, V Chattaraman
Journal of Consumer Behaviour 18 (1), 32-42, 2019
752019
Age, body size, body image, and fit preferences of male consumers
V Chattaraman, KP Simmons, PV Ulrich
Clothing and Textiles Research Journal 31 (4), 291-305, 2013
582013
Virtual shopping agents: Persona effects for older users
V Chattaraman, WS Kwon, J E. Gilbert, Y Li
Journal of Research in Interactive Marketing 8 (2), 144-162, 2014
492014
Virtual agents in e‐commerce: representational characteristics for seniors
V Chattaraman, WS Kwon, JE Gilbert, S In Shim
Journal of Research in Interactive Marketing 5 (4), 276-297, 2011
422011
The malleable bicultural consumer: Effects of cultural contexts on aesthetic judgments
V Chattaraman, NA Rudd, SJ Lennon
Journal of Consumer Behaviour: An International Research Review 9 (1), 18-31, 2010
392010
Predicting purchase decisions based on spatio-temporal functional MRI features using machine learning
Y Wang, V Chattaraman, H Kim, G Deshpande
IEEE Transactions on Autonomous Mental Development 7 (3), 248-255, 2015
292015
A picture is worth a thousand words! How visual storytelling transforms the aesthetic experience of novel designs
C Seifert, V Chattaraman
Journal of Product & Brand Management 29 (7), 913-926, 2020
272020
Brand and category design consistency in brand extensions
Y Sheng Goh, V Chattaraman, S Forsythe
Journal of Product & Brand Management 22 (4), 272-285, 2013
272013
Too new or too complex? Why consumers’ aesthetic sensitivity matters in apparel design evaluation
C Seifert, V Chattaraman
Journal of Fashion Marketing and Management 21 (2), 262-276, 2017
222017
Pro‐environmental millennial consumers' responses to the fur conundrum of luxury brands
V Rolling, C Seifert, V Chattaraman, A Sadachar
International Journal of Consumer Studies 45 (3), 350-363, 2021
212021
Virtual sales associates for mature consumers: Technical and social support in e-retail service interactions
SI Shim, WS Kwon, V Chattaraman, JE Gilbert
Clothing and Textiles Research Journal 30 (3), 232-248, 2012
212012
Assessing rock climbers’ functional needs in climbing pants
D Michaelson, KP Teel, V Chattaraman
Clothing and Textiles Research Journal 36 (4), 235-250, 2018
202018
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