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Marie-Odile Richard
Marie-Odile Richard
SUNY Poly
Adresse e-mail validée de sunypoly.edu
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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
M Laroche, MR Habibi, MO Richard, R Sankaranarayanan
Computers in human behavior 28 (5), 1755-1767, 2012
15332012
To be or not to be in social media: How brand loyalty is affected by social media?
M Laroche, MR Habibi, MO Richard
International journal of information management 33 (1), 76-82, 2013
14992013
The roles of brand community and community engagement in building brand trust on social media
MR Habibi, M Laroche, MO Richard
Computers in human behavior 37, 152-161, 2014
8402014
A social commerce investigation of the role of trust in a social networking site on purchase intentions
N Hajli, J Sims, AH Zadeh, MO Richard
Journal of Business Research 71, 133-141, 2017
7762017
Modeling the impact of internet atmospherics on surfer behavior
MO Richard
Journal of business research 58 (12), 1632-1642, 2005
4752005
Branding co-creation with members of online brand communities
N Hajli, M Shanmugam, S Papagiannidis, D Zahay, MO Richard
Journal of Business Research 70, 136-144, 2017
4372017
A proposed model of online consumer behavior: Assessing the role of gender
MO Richard, JC Chebat, Z Yang, S Putrevu
Journal of Business research 63 (9-10), 926-934, 2010
4022010
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
MR Habibi, M Laroche, MO Richard
International Journal of Information Management 34 (2), 123-132, 2014
3942014
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
MV Nepomuceno, M Laroche, MO Richard
Journal of Retailing and Consumer Services 21 (4), 619-629, 2014
3812014
Brand co-creation through social commerce information sharing: The role of social media
M Tajvidi, MO Richard, YC Wang, N Hajli
Journal of Business Research 121, 476-486, 2020
3452020
A model of consumer web navigational behavior: conceptual development and application
MO Richard, R Chandra
Journal of business Research 58 (8), 1019-1029, 2005
3062005
Online consumer behavior: Comparing Canadian and Chinese website visitors
E Mazaheri, MO Richard, M Laroche
Journal of Business Research 64 (9), 958-965, 2011
3042011
Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
MO Richard, JC Chebat
Journal of Business Research 69 (2), 541-553, 2016
1912016
Testing an extended model of consumer behavior in the context of social media-based brand communities
MR Habibi, M Laroche, MO Richard
Computers in Human Behavior 62, 292-302, 2016
1732016
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
E Mazaheri, MO Richard, M Laroche, LC Ueltschy
Journal of Business Research 67 (3), 253-259, 2014
1632014
The role of emotions in online consumer behavior: a comparison of search, experience, and credence services
E Mazaheri, MO Richard, M Laroche
Journal of Services Marketing 26 (7), 535-550, 2012
1522012
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
M Laroche, M Vinhal Nepomuceno, MO Richard
Journal of Consumer Marketing 27 (3), 197-210, 2010
1322010
Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter
H Shirdastian, M Laroche, MO Richard
International Journal of Information Management 48, 291-307, 2019
1282019
Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
MO Richard, MR Habibi
Journal of Business Research 69 (3), 1103-1119, 2016
1132016
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
H Kizgin, BL Dey, YK Dwivedi, L Hughes, A Jamal, P Jones, ...
International Journal of Information Management 51, 102026, 2020
872020
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