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Michelle Barnhart
Michelle Barnhart
Associate Professor of Marketing, Oregon State University
Verified email at bus.oregonstate.edu
Title
Cited by
Cited by
Year
Who are you calling old? Negotiating old age identity in the elderly consumption ensemble
M Barnhart, L Peņaloza
Journal of Consumer Research 39 (6), 1133-1153, 2013
2942013
Living US capitalism: The normalization of credit/debt
L Peņaloza, M Barnhart
Journal of Consumer research 38 (4), 743-762, 2011
2192011
Development and validation of the technology adoption propensity (TAP) index
M Ratchford, M Barnhart
Journal of Business Research 65 (8), 1209-1215, 2012
1852012
Like a member of the family: Including and excluding paid caregivers in performances of family
M Barnhart, AD Huff, J Cotte
Journal of Marketing Management 30 (15-16), 1680-1702, 2014
402014
Addressing the wicked problem of American gun violence: consumer interest groups as macro-social marketers
AD Huff, M Barnhart, B McAlexander, J McAlexander
Journal of Macromarketing 37 (4), 393-408, 2017
362017
Preparing for the attack: Mitigating risk through routines in armed self-defense
M Barnhart, AD Huff, B McAlexander, JH McAlexander
Journal of the Association for Consumer Research 3 (1), 27-45, 2018
262018
Hippies, hummer owners, and people like me: stereotyping as a means of reconciling ethical consumption values with the DSP
M Barnhart, J Mish
Journal of Macromarketing 37 (1), 57-71, 2017
202017
Financial insecurity and deprivation
E Fischer
Journal of Consumer Research 39 (5), vii-x, 2013
142013
Who are you calling old
M BARNHART, L PEŅALOZA
Negotiating old age identity in the, 2009
122009
Morality appraisals in consumer responsibilization
M Barnhart, AD Huff, I Scott
Journal of Consumer Research 50 (5), 1008-1030, 2024
62024
Rethinking readiness: Development and validation of a reduced form of the technology readiness index (TRI)
M Barnhart, M Ratchford
AMA Winter Educators' Conference Proceedings 18, 110-111, 2007
52007
UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems
AD Huff, M Barnhart
Journal of Business Research 144, 717-727, 2022
42022
Who are You Calling Old?: A Study of Old Age Construction and Value Creation in the Elderly Consumption Ensemble
M Barnhart
David Eccles School of Business, University of Utah, 2009
42009
Curating a consumption ideology: Platformization and gun influencers on Instagram
J Drenten, L Gurrieri, AD Huff, M Barnhart
Marketing theory 24 (1), 91-122, 2024
32024
Consumers, culture, market systems and strategy: Integrating marketing research and firearms studies
AD Huff, M Barnhart
Gun Studies, 95-116, 2018
22018
Negotiating the Legitimacy of an American Icon: Myth and the US Gun Market
M Barnhart, AD Huff
NA–Advances in Consumer Research Volume 46, 2018
22018
Negotiating agency in the elderly consumption ensemble
M Barnhart, L Penaloza
ACR North American Advances, 2009
22009
5 Consumers, Culture, Market Systems and Strategy
AD Huff, M Barnhart
Gun Studies: Interdisciplinary Approaches to Politics, Policy, and Practice, 60, 2018
12018
Consumers' assemblages of fear and safety with firearms: obstacles to addressing gun violence in an armed America
A Huff, M Barnhart, B McAlexander, J McAlexander
Advances in Consumer Research 43, 675-676, 2017
12017
Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended
JW Gentry, L Phillips
Latin America Advances in Consumer Research 2014, 12, 2014
12014
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