| Who are you calling old? Negotiating old age identity in the elderly consumption ensemble M Barnhart, L Peņaloza Journal of Consumer Research 39 (6), 1133-1153, 2013 | 278 | 2013 |
| Living US capitalism: The normalization of credit/debt L Peņaloza, M Barnhart Journal of Consumer research 38 (4), 743-762, 2011 | 205 | 2011 |
| Development and validation of the technology adoption propensity (TAP) index M Ratchford, M Barnhart Journal of Business Research 65 (8), 1209-1215, 2012 | 154 | 2012 |
| Like a member of the family: Including and excluding paid caregivers in performances of family M Barnhart, AD Huff, J Cotte Journal of Marketing Management 30 (15-16), 1680-1702, 2014 | 46 | 2014 |
| Addressing the wicked problem of American gun violence: consumer interest groups as macro-social marketers AD Huff, M Barnhart, B McAlexander, J McAlexander Journal of Macromarketing 37 (4), 393-408, 2017 | 31 | 2017 |
| Preparing for the attack: Mitigating risk through routines in armed self-defense M Barnhart, AD Huff, B McAlexander, JH McAlexander Journal of the Association for Consumer Research 3 (1), 27-45, 2018 | 22 | 2018 |
| Hippies, hummer owners, and people like me: stereotyping as a means of reconciling ethical consumption values with the DSP M Barnhart, J Mish Journal of Macromarketing 37 (1), 57-71, 2017 | 18 | 2017 |
| Financial insecurity and deprivation E Fischer Journal of Consumer Research 39 (5), vii-x, 2013 | 13 | 2013 |
| Who are you calling old M BARNHART, L PEŅALOZA Negotiating old age identity in the, 2009 | 10 | 2009 |
| Rethinking readiness: Development and validation of a reduced form of the technology readiness index (TRI) M Barnhart, M Ratchford AMA Winter Educators' Conference Proceedings 18, 110-111, 2007 | 6 | 2007 |
| UNRAVEL-ing gnarly knots: A path for researching market-entangled wicked social problems AD Huff, M Barnhart Journal of Business Research 144, 717-727, 2022 | 4 | 2022 |
| Who are You Calling Old?: A Study of Old Age Construction and Value Creation in the Elderly Consumption Ensemble M Barnhart David Eccles School of Business, University of Utah, 2009 | 4 | 2009 |
| Negotiating the Legitimacy of an American Icon: Myth and the US Gun Market M Barnhart, AD Huff NA–Advances in Consumer Research Volume 46, 2018 | 3 | 2018 |
| Negotiating agency in the elderly consumption ensemble M Barnhart, L Penaloza ACR North American Advances, 2009 | 2 | 2009 |
| (Il) Legitimacy and Market Dynamics A Aboelenien, J Sadek, A Dinnin Huff, M Barnhart, B Burkhardt, Z Arsel, ... ACR North American Advances, 2021 | 1 | 2021 |
| Relating Americans’ Responses to the Marketization of Armed Self-Defense to Their Understandings of the Second Amendment M Barnhart, A Huff, I Scott ACR North American Advances, 2019 | 1 | 2019 |
| Consumers, culture, market systems and strategy: Integrating marketing research and firearms studies AD Huff, M Barnhart Gun Studies, 95-116, 2018 | 1 | 2018 |
| 5 Consumers, Culture, Market Systems and Strategy AD Huff, M Barnhart Gun Studies: Interdisciplinary Approaches to Politics, Policy, and Practice, 60, 2018 | 1 | 2018 |
| Consumers’ Assemblages of Fear and Safety With Firearms: Obstacles to Addressing Gun Violence in an Armed America A Huff, M Barnhart, B McAlexander, J McAlexander ACR North American Advances, 2017 | 1 | 2017 |
| Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended J Gentry, L Phillips, M Barnhart ACR Latin American Advances, 2014 | 1 | 2014 |
