Marco Visentin
Marco Visentin
Professore di Economia e Gestione delle Imprese, UniversitÓ di Bologna
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Cited by
Cited by
Shopping for fun or shopping to buy: is it different online and offline?
D Scarpi, G Pizzi, M Visentin
Journal of Retailing and Consumer Services 21 (3), 258-267, 2014
Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers’ behavioral intentions toward the advertised brands
M Visentin, G Pizzi, M Pichierri
Journal of Interactive Marketing 45 (1), 99-112, 2019
Fake news or true lies? Reflections about problematic contents in marketing
G Di Domenico, M Visentin
International Journal of Market Research 62 (4), 409-417, 2020
Determinants and mediators of the intention to upgrade the contract in buyer–seller relationships
M Visentin, D Scarpi
Industrial Marketing Management 41 (7), 1133-1141, 2012
Sensing the virus. How social capital enhances hoteliers’ ability to cope with COVID-19
M Visentin, RS Reis, G Cappiello, D Casoli
International Journal of Hospitality Management 94, 102820, 2021
Social capital and its effect on networked firm innovation and competitiveness
G Cappiello, F Giordani, M Visentin
Industrial Marketing Management 89, 422-430, 2020
An empirical investigation of the drivers of CSR talk and walk in the fashion industry
M Colucci, A Tuan, M Visentin
Journal of Cleaner Production 248, 119200, 2020
From assessment to purchase: A three-stage model of the marketing funnel in sponsorship activities
M Visentin, D Scarpi, G Pizzi
Journal of Sport Management 30 (6), 615-628, 2016
Words matter: How privacy concerns and conspiracy theories spread on twitter
M Visentin, A Tuan, G Di Domenico
Psychology & Marketing 38 (10), 1828-1846, 2021
New wines in new bottles: The “renaissance” of the Italian wine industry
AP Giuliani, G Lorenzoni, M Visentin
Industry and Innovation 22 (8), 729-752, 2015
Brand measurement scales and underlying cognitive dimensions
M Visentin, M Colucci, GL Marzocchi
International Journal of Market Research 55 (1), 43-57, 2013
Style and substance: a case study of the expansion of mature business-to-business relationships in the Italian clothing industry
M Colucci, M Visentin
Journal of Business & Industrial Marketing 32 (1), 153-166, 2017
Happiness and the market: the ontology of the human being in T homas A quinas and modern functionalism
M Visentin
Business Ethics: A European Review 23 (4), 430-444, 2014
Book belly band as a visual cue: Assessing its impact on consumers’ in-store responses
M Visentin, A Tuan
Journal of Retailing and Consumer Services 59, 102359, 2021
Motivations of small firms to develop relationships with banks
D Scarpi, M Visentin
Journal of Business & Industrial Marketing 30 (1), 96-104, 2015
Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic
G Di Domenico, A Tuan, M Visentin
Italian Journal of Marketing 2021 (4), 351-369, 2021
Tell me a story about yourself: The words of shopping experience and self-satisfaction
L Petruzzellis, AF Colladon, M Visentin, JC Chebat
Journal of Retailing and Consumer Services 63, 102703, 2021
Educational briefings in touristic facilities promote tourist sustainable behavior and customer loyalty
M Meschini, MM Toffolo, E Caroselli, S Franzellitti, C Marchini, F Prada, ...
Biological Conservation 259, 109122, 2021
Love or hate? Hotels' gay-friendliness and their intention to maintain or diminish the hotel digital service relationship with OTAs
M Visentin, A Tuan, S Prestini
Industrial Marketing Management 98, 28-40, 2021
Genuine representation of brands: a new method of representing unbiased brand-by-attribute perceptions
M Visentin, M Colucci, G Marzocchi
Journal of the Operational Research society 62, 1120-1127, 2011
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