| Sound and fury: digital vigilantism as a form of consumer voice KV Legocki, KL Walker, T Kiesler Journal of Public Policy & Marketing 39 (2), 169-187, 2020 | 21 | 2020 |
| Fanning the flames: understanding viral content after brand transgressions KV Legocki, KL Walker, M and Eilert Journal of Consumer Marketing 39 (5), 460-474, 2022 | 6 | 2022 |
| Retail Marketing: Managing for Fast-Changing Consumer Demands, Technology, and Trends DL Purnell, KV Legocki Kendall Hunt Publishing Company, 2023 | | 2023 |
| Folklore as a frame for understanding UGC: pharma folklore from YouTube reflections on psychiatric drugs for depression M Yeh, KL Walker, KV Legocki, M Eilert Journal of Marketing Management, 1-26, 2023 | | 2023 |
| Filling the Void? A Critical Assessment of Consumer Protection Regulation and User-Generated Content in the Pharmaceutical Industry MA Yeh, M Torres, K Walker, KV and Legocki AMA Marketing and Public Policy Conference, 105, 2022 | | 2022 |
| Online #Boycotts: Consumers Calling for Accountability and Social Responsibility KV Legocki, KL Walker 2021 AMA Winter Educator’s Conference, 2021 | | 2021 |
| Understanding Viral Content After Brand Transgressions K Legocki AMA Summer Educator’s Conference, 2021 | | 2021 |
| Can You See Me Now? Investigating the Intersection of Consumer Activism and Stigma K Legocki Transformative Consumer Research, 2021 | | 2021 |
| Examining the Rise of Digital Vigilantism K Legocki | | 2020 |
| Exploring eWOM Volume and Valence on Reputation: A One Year Study Of 75 Global Brands On Twitter KV Legocki, KL Walker 2020 AMA Summer Academic Conference, 2020 | | 2020 |
| Investigating the Role of Marketplace Activism on Consumer and Societal Wellbeing K Legocki | | 2019 |
| Citizen Activism: Anger and Persistence in #Charlottesville T Legocki, Kimberly V., Walker, Kristen L., and La Carriere Marketing and Public Policy Conference, 2018 | | 2018 |
| The Best Way to Respond to Social Fury Is Still up for Debate K Legocki | | 2018 |
| Citizen Activism: Anger and Persistence in# Charlottesville K Legocki, K Walker, T Carriere | | 2018 |
| Doxxing to Deter: Citizen Activism on Social Media T Carriere, K Walker, K Legocki Marketing and Public Policy Conference, 2018 | | 2018 |
| Doxxing to Deter: Citizen Activism on Social Media KV Legocki, KL Walker AMA Marketing & Public Policy 28, 90-91, 2018 | | 2018 |
| #DeleteUber: Hashtag Crises and Chaos KV Legocki, L Walker, Kristen Marketing EDGE Summit, 2017 | | 2017 |
| Clarifying the Chaos of a Social Media Crisis: The Case of #DeleteUber American Marketing Association Summer Academic Conference, 2017 | | 2017 |
| Clarifying the Chaos of a Social Media Crisis: The Case of# DeleteUber K Legocki, K Walker | | 2017 |
| Weathering a Social Media Firestorm: Strategies for Protecting and Creating Brand Value K Legocki | | 2017 |
Kristen L. WalkerCalifornia State University NorthridgeVerified email at csun.edu
