Olivier Furrer
Olivier Furrer
Chaired Professor of Marketing, University of Fribourg
Verified email at - Homepage
Cited by
Cited by
The relationships between culture and service quality perceptions: Basis for cross-cultural market segmentation and resource allocation
O Furrer, BSC Liu, D Sudharshan
Journal of Service Research 2 (4), 355-371, 2000
The structure and evolution of the strategic management field: A content analysis of 26 years of strategic management research
O Furrer, H Thomas, A Goussevskaia
International Journal of Management Reviews 10 (1), 1-23, 2008
The relationships between culture and behavioral intentions toward services
BSC Liu, O Furrer, D Sudharshan
Journal of Service Research 4 (2), 118-129, 2001
Conceptualising and measuring the equity of online brands
G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola
Journal of Marketing Management 22 (7-8), 799-825, 2006
The impact of cultural intelligence on communication effectiveness, job satisfaction and anxiety for Chinese host country managers working for foreign multinationals
JJLE Bücker, O Furrer, E Poutsma, D Buyens
The International Journal of Human Resource Management 25 (14), 2068-2087, 2014
Measuring cultural intelligence (CQ) A new test of the CQ scale
J Bücker, O Furrer, Y Lin
International Journal of Cross Cultural Management 15 (3), 259-284, 2015
A twenty-first century assessment of values across the global workforce
DA Ralston, CP Egri, E Reynaud, N Srinivasan, O Furrer, D Brock, R Alas, ...
Journal of Business Ethics 104 (1), 1-31, 2011
To localize or to standardize on the web: empirical evidence from Italy, India, Netherlands, Spain, and Switzerland
N Singh, O Furrer, M Ostinelli
Multinational Business Review 12 (1), 69-87, 2004
Management students’ attitudes toward business ethics: A comparison between France and Romania
D Bageac, O Furrer, E Reynaud
Journal of Business Ethics 98 (3), 391-406, 2011
Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism
DA Ralston, CP Egri, O Furrer, MH Kuo, Y Li, F Wangenheim, M Dabic, ...
Journal of Business Ethics 122 (2), 283-306, 2014
A test of the quasi-circumplex structure of human values
A Perrinjaquet, O Furrer, JC Usunier, G Cestre, P Valette-Florence
Journal of Research in Personality 41 (4), 820-840, 2007
Attitudes toward corporate responsibilities in Western Europe and in Central and East Europe
O Furrer, CP Egri, DA Ralston, APWM Danis, E Reynaud, API Naoumova, ...
MIR - Management International Review 50 (3), 379-398, 2010
Twenty-seven years of service research: a literature review and research agenda
O Furrer, J Yu Kerguignas, C Delcourt, DD Gremler
Journal of Services Marketing 34 (3), 299-316, 2020
The dynamics and evolution of the service marketing literature: 1993–2003
O Furrer, P Sollberger
Service Business 1 (2), 93-117, 2007
Le rôle stratégique des "services autour des produits"
O Furrer
Revue française de gestion 113, 98-108, 1997
Corporate level strategy: Theory and applications
O Furrer
Routledge, 2016
Internet marketing research: opportunities and problems
O Furrer, D Sudharshan
Qualitative Market Research: An International Journal 4 (3), 123-129, 2001
Resource configurations, generic strategies, and firm performance: exploring the parallels between resource-based and competitive strategy theories in a new industry
O Furrer, D Sudharshan, H Thomas, MT Alexandre
Journal of Strategy and Management 1 (1), 15-40, 2008
Research on the strategy of multinational enterprises: key approaches and new avenues
M Dabic, M González-Loureiro, O Furrer
BRQ Business Research Quarterly 17 (2), 129-148, 2014
The rivalry matrix:: Understanding rivalry and competitive dynamics
O Furrer, H Thomas
European Management Journal 18 (6), 619-637, 2000
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