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Marie-Agnes Parmentier
Marie-Agnes Parmentier
Professor of Marketing, HEC Montréal
Verified email at hec.ca - Homepage
Title
Cited by
Cited by
Year
Positioning person brands in established organizational fields
MA Parmentier, E Fischer, AR Reuber
Journal of the Academy of Marketing Science 41 (3), 373-387, 2013
2782013
Things Fall Apart: The Dynamics of Brand Audience Dissipation
MA Parmentier, E Fischer
Journal of Consumer Research, 2015
2762015
How athletes build their brands
MA Parmentier, E Fischer
International Journal of Sport Management and Marketing 11 (1-2), 106-124, 2012
1972012
Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
RV Kozinets, D Scaraboto, MA Parmentier
Journal of Marketing Management 34 (3-4), 231-242, 2018
1552018
When David met Victoria: Forging a strong family brand
MA Parmentier
Family Business Review 24 (3), 217-232, 2011
922011
Consumption and Gender Identity in Popular Media: Discourses of Domesticity, Authenticity and Sexuality
LT Zayer, K Sredl, MA Parmentier, C Coleman
Consumption Markets & Culture 15 (4 (December)), 333-357, 2012
902012
Navigating person-branding in the fashion blogosphere
MP Delisle, MA Parmentier
Journal of Global Fashion Marketing 7 (3), 211-224, 2016
712016
Doing qualitative research with archival data: Making secondary data a primary resource
E Fischer, MA Parmentier
Advances in Consumer Research 37 (798-799), 2010
602010
Arrested emotions in reality television
SK Bonsu, A Darmody, MA Parmentier
Consumption, Markets and Culture 13 (1), 91-107, 2010
582010
You can’t always get what you want: Unsustainable identity projects in the fashion system
MA Parmentier, E Fischer
Consumption, Markets and Culture 14 (1), 7-27, 2011
532011
Consumer perception of private versus public sponsorship of the arts
F Colbert, A d'Astous, MA Parmentier
International Journal of Arts Management, 48-60, 2005
412005
CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS
F Colbert, A d'Astous, MA Parmentier
International Journal of Cultural Policy 11 (2), 215-228, 2005
362005
Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets
E Veresiu, MA Parmentier
Journal of the Association for Consumer Research 6 (2), 263-273, 2021
262021
High heels
MA Parmentier
Consumption Markets & Culture 19 (6), 511-519, 2016
262016
SPECIAL SESSION SUMMARY The Pitfalls of Fame: Insights from Human Brands
MA Parmentier
Advances in consumer research 37, 2010
222010
Working It: Managing Professional Brands in Prestigious Posts
MA Parmentier, E Fischer
Journal of Marketing 85 (2), 110-128, 2021
172021
Working to consume the model life: consumer agency under scarcity
MA Parmentier, E Fischer
Consumer Culture Theory, 23-39, 2007
142007
Consumer-bloggers mobilized in marketing campaigns: A study of opinion leaders’ authenticity management in a streetwear community
BM Savignac, MA Parmentier, JS Marcoux
ACR North American Advances, 2012
132012
Interactive online audiences
MA Parmentier, E Fischer
The Routledge Companion to Digital Consumption, 171-181, 2013
112013
Consumer evaluation of government sponsorship in the arts
F Colbert, A d’Astous, MA Parmentier
2004 International Conference on Cultural Policy Research. École des Hautes …, 2004
92004
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