Mark Vandenbosch
Mark Vandenbosch
Ivey Business School
Verified email at - Homepage
Cited by
Cited by
Richness versus parsimony in modeling technology adoption decisions—understanding merchant adoption of a smart card-based payment system
CR Plouffe, JS Hulland, M Vandenbosch
Information systems research 12 (2), 208-222, 2001
An empathy-helping perspective on consumers' responses to fund-raising appeals
RJ Fisher, M Vandenbosch, KD Antia
Journal of consumer research 35 (3), 519-531, 2008
Product and price competition in a two-dimensional vertical differentiation model
MB Vandenbosch, CB Weinberg
Marketing Science 14 (2), 224-249, 1995
Intermediating technologies and multi‐group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system
CR Plouffe, M Vandenbosch, J Hulland
Journal of Product Innovation Management: An International Publication of …, 2001
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
Beyond better products: Capturing value in customer interactions
M Vandenbosch, N Dawar
MIT Sloan Management Review, 2002
Project complexity and efforts to reduce product development cycle time
TB Clift, MB Vandenbosch
Journal of Business Research 45 (2), 187-198, 1999
Evaluating promotions in shopping environments: Decomposing sales response into attraction, conversion, and spending effects
SY Lam, M Vandenbosch, J Hulland, M Pearce
Marketing Science 20 (2), 194-215, 2001
Eating your own lunch: Protection through preemption
BR Nault, MB Vandenbosch
Organization Science 7 (3), 342-358, 1996
Confirmatory compositional approaches to the development of product spaces
MB Vandenbosch
European Journal of Marketing 30 (3), 23-46, 1996
Competing with loyalty: How to design successful customer loyalty reward programs
A Nastasoiu, M Vandenbosch
Business Horizons 62 (2), 207-214, 2019
Retail sales force scheduling based on store traffic forecasting
S Lam, M Vandenbosch, M Pearce
Journal of Retailing 74 (1), 61-88, 1998
Why smart cards have failed: looking to consumer and merchant reactions to a new payment technology
CR Plouffe, M Vandenbosch, J Hulland
International Journal of Bank Marketing 18 (3), 112-123, 2000
Disruptive technologies—explaining entry in next generation information technology markets
BR Nault, MB Vandenbosch
Information Systems Research 11 (3), 304-319, 2000
Competitor orientation and the evolution of business markets
N Bendle, M Vandenbosch
Marketing Science 33 (6), 781-795, 2014
Capturing the evolution of customer–firm relationships: How customers become more (or less) valuable over time
T Mark, KN Lemon, M Vandenbosch, J Bulla, A Maruotti
Journal of Retailing 89 (3), 231-245, 2013
Dramatically reducing cycle times through flash development
M Vandenbosch, T Clift
Long Range Planning 35 (6), 567-589, 2002
Revealed preference in online reviews: Purchase verification in the tablet market
J He, X Wang, MB Vandenbosch, BR Nault
Decision Support Systems 132, 113281, 2020
Salesforce operations
MB Vandenbosch, CB Weinberg
Handbooks in operations research and management science 5, 653-694, 1993
Creating brand engagement on digital, social and mobile media
EC Malthouse, BJ Calder, M Vandenbosch
Customer engagement, 85-101, 2015
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