| An institutional analysis of supply chain innovations in global marketing channels DC Bello, R Lohtia, V Sangtani Industrial Marketing Management 33 (1), 57-64, 2004 | 262 | 2004 |
| Hedonic shopping motivations in collectivistic and individualistic consumer cultures H Evanschitzky, O Emrich, V Sangtani, AL Ackfeldt, KE Reynolds, ... International Journal of Research in Marketing 31 (3), 335-338, 2014 | 106 | 2014 |
| Product knowledge and salesperson performance: rethinking the role of optimism V Sangtani, F Murshed Marketing Intelligence & Planning 35 (6), 724-739, 2017 | 41 | 2017 |
| Relational governance in B2B electronic marketplaces: an updated typology C Chelariu, V Sangtani Journal of Business & Industrial Marketing 24 (2), 108-118, 2009 | 35 | 2009 |
| The human side of technology project performance: Effects of satisfaction, perceived technology policy, task significance and training R Teasley, M Jordan, V Sangtani Journal of Management Information and Decision Sciences 15 (2), 53, 2012 | 16 | 2012 |
| The impact of stigma: Negative stereotypes of salespeople V Sangtani, JA Wood Journal of Selling & Major Account 7, 38-52, 2007 | 6 | 2007 |
| Effort, optimism, and sales performance: Rethinking the role of manager support F Murshed, V Sangtani Marketing Management Journal 26 (2), 51-68, 2016 | 5 | 2016 |
| Product knowledge, optimism, and salesperson performance V Sangtani, F Murshed Annals of the Society for Marketing Advances Volume 2, 229, 2013 | 3 | 2013 |
| SALES EFFORT AND PERFORMANCE: DARK SIDE OF CUSTOMER PRODUCT KNOWLEDGE. F MURSHED, V SANGTANI Marketing Management Journal 28 (1), 2018 | 2 | 2018 |
| Overcoming the Stigma of Commission-Based Sales V Sangtani, JA Wood | 2 | 2015 |
| Dependence and scarcity: A contingency perspective of structural and environmental constraints on marketing channel effectiveness V Sangtani Georgia State University, 2004 | 2 | 2004 |
| Sales Effort and Performance: Moderating Role of Customer Product Knowledge F Murshed, V Sangtani 2015 SMA Proceedings, 375, 2015 | | 2015 |
| Revisiting Salesperson Knowledge: The Role of Optimism V Sangtani Thriving in a New World Economy: Proceedings of the 2012 World Marketing …, 2015 | | 2015 |
| Hedonic shopping motivations across cultures V Sangtani, H Evanschitzky, KE Reynolds, MJ Arnold Academy of Marketing Science: Cultural Perspectives in Marketing Conference, 2008 | | 2008 |
