Paul D. Berger
Paul D. Berger
Bentley University
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Customer lifetime value: Marketing models and applications
PD Berger, NI Nasr
Journal of interactive marketing 12 (1), 17-30, 1998
Marketing actions and the value of customer assets: A framework for customer asset management
PD Berger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, ...
Journal of Service Research 5 (1), 39-54, 2002
How many suppliers are best? A decision-analysis approach
PD Berger, A Gerstenfeld, AZ Zeng
Omega 32 (1), 9-15, 2004
Direct marketing management
ML Roberts, PD Berger
Prentice Hall International (UK), 1999
The allocation of promotion budget to maximize customer equity
PD Berger, NN Bechwati
Omega 29 (1), 49-61, 2001
Modelling cooperative advertising decisions in franchising
RP Dant, PD Berger
Journal of the operational research society 47 (9), 1120-1136, 1996
Vertical cooperative advertising ventures
PD Berger
Journal of Marketing research 9 (3), 309-312, 1972
Optimal price and protection period decisions for a product under warranty
TS Glickman, PD Berger
Management Science 22 (12), 1381-1390, 1976
From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research
PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ...
Journal of Service Research 9 (2), 156-167, 2006
Experimental Design
PD Berger, RE Maurer
CA (USA): Wadsworth Group Belmont, 2002
Single versus multiple sourcing in the presence of risks
PD Berger, AZ Zeng
Journal of the Operational Research Society 57 (3), 250-261, 2006
The effect of modern female sex role portrayals on advertising effectiveness
LJ Jaffe, PD Berger
Journal of Advertising Research 34 (4), 32-42, 1994
Applying the analytic hierarchy process to the offshore outsourcing location decision
LB Liu, P Berger, A Zeng, A Gerstenfeld
Supply Chain Management: An International Journal, 2008
Optimal cooperative advertising integration strategy for organizations adding a direct online channel
PD Berger, J Lee, BD Weinberg
Journal of the Operational Research Society 57 (8), 920-927, 2006
The impact of direct marketing appeals on charitable marketing effectiveness
GE Smith, PD Berger
Journal of the Academy of Marketing Science 24 (3), 219-231, 1996
Do internet-based surveys increase personal self-disclosure?
RC Hanna, B Weinberg, RP Dant, PD Berger
Journal of Database Marketing & Customer Strategy Management 12 (4), 342-356, 2005
An analysis of utilization differences for scientific and technical information
A Gerstenfeld, P Berger
Management science 26 (2), 165-179, 1980
Customer lifetime value determination and strategic implications for a cruise-ship company
PD Berger, B Weinberg, RC Hanna
Journal of Database Marketing & Customer Strategy Management 11 (1), 40-52, 2003
E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
A Roy, P Berger
Journal of Database Marketing & Customer Strategy Management 12 (2), 153-171, 2005
Connected customer lifetime value: The impact of social media
BD Weinberg, PD Berger
Journal of Direct, Data and Digital Marketing Practice 12 (4), 328-344, 2011
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