Paul D. Berger
Paul D. Berger
Bentley University
Verified email at alum.mit.edu
Title
Cited by
Cited by
Year
Customer lifetime value: Marketing models and applications
PD Berger, NI Nasr
Journal of interactive marketing 12 (1), 17-30, 1998
15651998
Marketing actions and the value of customer assets: A framework for customer asset management
PD Berger, RN Bolton, D Bowman, E Briggs, V Kumar, A Parasuraman, ...
Journal of Service Research 5 (1), 39-54, 2002
4082002
How many suppliers are best? A decision-analysis approach
PD Berger, A Gerstenfeld, AZ Zeng
Omega 32 (1), 9-15, 2004
3792004
Direct marketing management
ML Roberts, PD Berger
Prentice Hall International (UK), 1999
3511999
The allocation of promotion budget to maximize customer equity
PD Berger, NN Bechwati
Omega 29 (1), 49-61, 2001
2452001
Modelling cooperative advertising decisions in franchising
RP Dant, PD Berger
Journal of the operational research society 47 (9), 1120-1136, 1996
2211996
Vertical cooperative advertising ventures
PD Berger
Journal of Marketing research 9 (3), 309-312, 1972
2131972
Optimal price and protection period decisions for a product under warranty
TS Glickman, PD Berger
Management Science 22 (12), 1381-1390, 1976
2041976
From customer lifetime value to shareholder value: Theory, empirical evidence, and issues for future research
PD Berger, N Eechambadi, M George, DR Lehmann, R Rizley, ...
Journal of Service Research 9 (2), 156-167, 2006
1782006
Experimental Design
PD Berger, RE Maurer
CA (USA): Wadsworth Group Belmont, 2002
1592002
Single versus multiple sourcing in the presence of risks
PD Berger, AZ Zeng
Journal of the Operational Research Society 57 (3), 250-261, 2006
1462006
The effect of modern female sex role portrayals on advertising effectiveness
LJ Jaffe, PD Berger
Journal of Advertising Research 34 (4), 32-42, 1994
1371994
Applying the analytic hierarchy process to the offshore outsourcing location decision
LB Liu, P Berger, A Zeng, A Gerstenfeld
Supply Chain Management: An International Journal, 2008
862008
Optimal cooperative advertising integration strategy for organizations adding a direct online channel
PD Berger, J Lee, BD Weinberg
Journal of the Operational Research Society 57 (8), 920-927, 2006
862006
The impact of direct marketing appeals on charitable marketing effectiveness
GE Smith, PD Berger
Journal of the Academy of Marketing Science 24 (3), 219-231, 1996
811996
Do internet-based surveys increase personal self-disclosure?
RC Hanna, B Weinberg, RP Dant, PD Berger
Journal of Database Marketing & Customer Strategy Management 12 (4), 342-356, 2005
732005
An analysis of utilization differences for scientific and technical information
A Gerstenfeld, P Berger
Management science 26 (2), 165-179, 1980
691980
Customer lifetime value determination and strategic implications for a cruise-ship company
PD Berger, B Weinberg, RC Hanna
Journal of Database Marketing & Customer Strategy Management 11 (1), 40-52, 2003
652003
E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates
A Roy, P Berger
Journal of Database Marketing & Customer Strategy Management 12 (2), 153-171, 2005
582005
Connected customer lifetime value: The impact of social media
BD Weinberg, PD Berger
Journal of Direct, Data and Digital Marketing Practice 12 (4), 328-344, 2011
572011
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Articles 1–20