| Digital goods are valued less than physical goods O Atasoy, CK Morewedge Journal of consumer research 44 (6), 1343-1357, 2018 | 319 | 2018 |
| Tangibility bias in investment risk judgments Ö Atasoy, R Trudel, TJ Noseworthy, PJ Kaufmann Organizational Behavior and Human Decision Processes 171, 104150, 2022 | 6 | 2022 |
| Preferential attraction effects with visual stimuli: The role of quantitative versus qualitative visual attributes CM Brendl, Ö Atasoy, C Samson Psychological Science 34 (2), 265-278, 2023 | 5 | 2023 |
| Better to have a book in the hand than two in the cloud: consumer preferences for physical over digital goods O Atasoy | 5 | 2016 |
| Your thoughts can release abilities beyond normal limits O Atasoy Scientific American, 2013 | 5 | 2013 |
| Plugged In: How Consumers Choose and Use Technology O Atasoy, C Morewedge, A Barasch, AJ Lieberman, O Amir, J Schroeder, ... Advances in Consumer Research 44, 2016 | 2 | 2016 |
| Beyond personal ownership: Examining the complexities of ownership in culture. RW Belk, Ö Atasoy Behavioral & Brain Sciences 46, 2023 | | 2023 |
| THE EFFECT OF ACCESS OPPORTUNITIES ON SPENDING VERSUS SAVING O Atasoy, B Depecik | | 2021 |
| WHY CUSTOMERS WON'T PAY AS MUCH FOR DIGITAL GOODS O Atasoy, CK Morewedge HARVARD BUSINESS REVIEW 96 (3), 28-28, 2018 | | 2018 |
| How People Underestimate The Financial Risks of Home Buying. O Atasoy, R Trudel, P Kaufmann Advances in Consumer Research 42, 2014 | | 2014 |
| Investor's increased shareholding due to entrepreneur-manager collusion Ö Atasoy, M Barlo Sabanci University, 2007 | | 2007 |
