| Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain RK Trump Journal of Business Research 67 (9), 1824-1830, 2014 | 181 | 2014 |
| When do unethical brand perceptions spill over to competitors? RK Trump, KP Newman Marketing Letters 28, 219-230, 2017 | 57 | 2017 |
| When are consumers motivated to connect with ethical brands? The roles of guilt and moral identity importance KP Newman, RK Trump Psychology & Marketing 34 (6), 597-609, 2017 | 42 | 2017 |
| Overlap between mental representations of self and brand RK Trump, M Brucks Self and Identity 11 (4), 454-471, 2012 | 42 | 2012 |
| Harm in price promotions: when coupons elicit reactance RK Trump Journal of Consumer Marketing 33 (4), 302-310, 2016 | 38 | 2016 |
| Reducing skepticism about corporate social responsibility: roles of gender and agentic-communal orientations KP Newman, RK Trump Journal of Consumer Marketing 36 (1), 189-196, 2019 | 26 | 2019 |
| I will risk a stranger’s money, but not my own or my friend’s money: Effect of proximity of the money source to the self on financial risk-taking RK Trump, SR Finkelstein, PM Connell Marketing letters 26, 501-512, 2015 | 25 | 2015 |
| Advertising as unfavorable self-presentation: The dirty laundry effect TC Thomas, RK Trump, LL Price Journal of Advertising 44 (1), 58-70, 2015 | 19 | 2015 |
| Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables RK Trump, PM Connell, SR Finkelstein Appetite 92, 192-199, 2015 | 17 | 2015 |
| Emotion regulation in the marketplace: the role of pleasant brand personalities RK Trump, KP Newman Marketing Letters 32 (2), 231-245, 2021 | 15 | 2021 |
| Addressing the eco-gender gap in men through power and sustainability self-efficacy KP Newman, RK Trump Journal of Brand Management 30 (3), 261-274, 2023 | 6 | 2023 |
| Self-brand overlap and dissociation RK Trump The University of Arizona, 2010 | 3 | 2010 |
| Overlap and dissociation of mental representations of self and brand R Trump, M Brucks ACR North American Advances, 2010 | 1 | 2010 |
| SELF-BRAND OVERLAP AND DISSOCIATION IN COGNITIVE STRUCTURE RK Trump ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 211, 2008 | 1 | 2008 |
| The Impact of Gender and Agentic-Communal Orientations on Consumer Skepticism about Corporate Social Responsibility KP Newman, RK Trump | | 2018 |
