Marianna Sigala
Cited by
Cited by
Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research
M Sigala
Journal of business research 117, 312-321, 2020
Smart tourism: foundations and developments
U Gretzel, M Sigala, Z Xiang, C Koo
Electronic markets 25, 179-188, 2015
Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
YK Dwivedi, L Hughes, AM Baabdullah, S Ribeiro-Navarrete, ...
International Journal of Information Management 66, 102542, 2022
Social media in travel, tourism and hospitality: Theory, practice and cases
M Sigala, E Christou, U Gretzel
Ashgate Publishing, Ltd., 2012
Integrating customer relationship management in hotel operations: managerial and operational implications
M Sigala
International Journal of Hospitality Management 24 (3), 391-413, 2005
Knowledge management, social media and employee creativity
M Sigala, K Chalkiti
International Journal of Hospitality Management 45, 44-58, 2015
Collaborative commerce in tourism: implications for research and industry
M Sigala
Current issues in Tourism 20 (4), 346-355, 2017
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology & Marketing 40 (4), 750-776, 2023
New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories
M Sigala
Tourism management perspectives 25, 151-155, 2018
Progress on robotics in hospitality and tourism: a review of the literature
S Ivanov, U Gretzel, K Berezina, M Sigala, C Webster
Journal of Hospitality and Tourism Technology 10 (4), 489-521, 2019
A supply chain management approach for investigating the role of tour operators on sustainable tourism: the case of TUI
M Sigala
Journal of cleaner production 16 (15), 1589-1599, 2008
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
Social value creation through tourism enterprise
L Altinay, M Sigala, V Waligo
Tourism Management 54, 404-417, 2016
The application and impact of gamification funware on trip planning and experiences: the case of TripAdvisor’s funware
M Sigala
Electronic markets 25, 189-209, 2015
eCRM 2.0 applications and trends: The use and perceptions of Greek tourism firms of social networks and intelligence
M Sigala
Computers in Human Behavior 27 (2), 655-661, 2011
The information and communication technologies productivity impact on the UK hotel sector
M Sigala
International journal of operations & production management 23 (10), 1224-1245, 2003
International cultural tourism: Management, implications and cases
D Leslie, M Sigala
Routledge, 2005
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
A Koohang, JH Nord, KB Ooi, GWH Tan, M Al-Emran, ECX Aw, ...
Journal of Computer Information Systems 63 (3), 735-765, 2023
The evolution of internet pedagogy: Benefits for tourism and hospitality education.
M Sigala
Journal of Hospitality, Leisure, Sport & Tourism Education (Oxford Brookes …, 2002
Social networks and customer involvement in new service development (NSD) The case of www. mystarbucksidea. com
M Sigala
International Journal of Contemporary Hospitality Management 24 (7), 966-990, 2012
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