Jeandri Robertson
Jeandri Robertson
Marketing Lecturer
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The influence of product knowledge on the relative importance of extrinsic product attributes of wine
J Robertson, C Ferreira, E Botha
Journal of wine research 29 (3), 159-176, 2018
How to grow the sharing economy? Create Prosumers!
B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann
Australasian Marketing Journal (AMJ) 28 (3), 58-66, 2020
Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework
J Robertson, IP McCarthy, L Pitt
Knowledge Management Research & Practice 17 (4), 461-472, 2019
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
J Robertson, S Lord Ferguson, T Eriksson, A Näppä
Journal of Business-to-Business Marketing 26 (2), 109-124, 2019
Entrepreneurial ecosystems and the public sector: A bibliographic analysis
J Robertson, L Pitt, C Ferreira
Socio-Economic Planning Sciences 72, 100862, 2020
The truth (as I see it): philosophical considerations influencing a typology of fake news
CC Ferreira, J Robertson, M Kirsten
Journal of Product & Brand Management, 2019
Artificial intelligence in retail: The AI-enabled value chain
K Oosthuizen, E Botha, J Robertson, M Montecchi
Australasian Marketing Journal, j. ausmj. 2020.07. 007, 2020
Functional top management teams and marketing organization: exploring strategic decision-making
T Eriksson, J Robertson, A Näppä
Journal of Strategic Marketing, 1-18, 2020
Competition in Knowledge Ecosystems: A Theory Elaboration Approach Using a Case Study
J Robertson
Sustainability 12 (18), 7372, 2020
Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?
G Human, CC Ferreira, J Robertson, M Whiterspoon
Acta Commercii 20 (1), 1-13, 2020
Worlds apart: an investigation of South Africa’s established and emerging middle class consumers
J Lappeman, C Ferreira, J Robertson, T Chikweche
Society and Business Review, 2019
The role of social media in HIV/AIDS communication: The relationship between perceived need and design utilities
J Robertson
University of Cape Town, 2014
GrowBox: the reality of growth challenges for a social entrepreneur in Cape Town
C Barnardo, M Reyneke, C Ferreira, J Robertson
Emerald Emerging Markets Case Studies, 2021
Innovation Performance: The Effect Of Knowledge-Based Dynamic Capabilities In Cross-Country Innovation Ecosystems
J Robertson, A Caruana, C Ferreira
International Business Review, 2021
Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews
J Robertson, C Ferreira, J Paschen
Australasian Marketing Journal, 1839334921999487, 2021
Examining the boundaries of entrepreneurial marketing: a bibliographic analysis
C Ferreira, J Robertson
Journal of Research in Marketing and Entrepreneurship, 2020
Red & Yellow: the business of education
J Robertson, CC Ferreira, S Duncan, A Nath
Emerald Emerging Markets Case Studies, 2020
Corrigendum: customer experience, satisfaction and loyalty in business-to-business markets: does the chain hold across customer segments?
J Robertson, CC Ferreira, G Human, M Witherspoon
Acta Commercii 20 (1), 1-1, 2020
Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract
J Robertson, C Ferreira
Academy of Marketing Science World Marketing Congress, 147-148, 2019
How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract
CC Ferreira, J Robertson
Academy of Marketing Science Annual Conference, 161-162, 2019
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