Jeandri Robertson
Jeandri Robertson
Marketing Lecturer
Verified email at uct.ac.za
Title
Cited by
Cited by
Year
The influence of product knowledge on the relative importance of extrinsic product attributes of wine
J Robertson, C Ferreira, E Botha
Journal of wine research 29 (3), 159-176, 2018
142018
How to grow the sharing economy? Create Prosumers!
B Lang, E Botha, J Robertson, JA Kemper, R Dolan, J Kietzmann
Australasian Marketing Journal (AMJ) 28 (3), 58-66, 2020
112020
Leveraging social capital in university-industry knowledge transfer strategies: a comparative positioning framework
J Robertson, IP McCarthy, L Pitt
Knowledge Management Research & Practice 17 (4), 461-472, 2019
112019
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
J Robertson, S Lord Ferguson, T Eriksson, A Näppä
Journal of Business-to-Business Marketing 26 (2), 109-124, 2019
92019
Entrepreneurial ecosystems and the public sector: A bibliographic analysis
J Robertson, L Pitt, C Ferreira
Socio-Economic Planning Sciences 72, 100862, 2020
62020
The truth (as I see it): philosophical considerations influencing a typology of fake news
CC Ferreira, J Robertson, M Kirsten
Journal of Product & Brand Management, 2019
62019
Artificial intelligence in retail: The AI-enabled value chain
K Oosthuizen, E Botha, J Robertson, M Montecchi
Australasian Marketing Journal, j. ausmj. 2020.07. 007, 2020
32020
Functional top management teams and marketing organization: exploring strategic decision-making
T Eriksson, J Robertson, A Näppä
Journal of Strategic Marketing, 1-18, 2020
12020
Competition in Knowledge Ecosystems: A Theory Elaboration Approach Using a Case Study
J Robertson
Sustainability 12 (18), 7372, 2020
12020
Customer experience, satisfaction and loyalty in business-to-business markets: Does the chain hold across customer segments?
G Human, CC Ferreira, J Robertson, M Whiterspoon
Acta Commercii 20 (1), 1-13, 2020
12020
Worlds apart: an investigation of South Africa’s established and emerging middle class consumers
J Lappeman, C Ferreira, J Robertson, T Chikweche
Society and Business Review, 2019
12019
The role of social media in HIV/AIDS communication: The relationship between perceived need and design utilities
J Robertson
University of Cape Town, 2014
12014
GrowBox: the reality of growth challenges for a social entrepreneur in Cape Town
C Barnardo, M Reyneke, C Ferreira, J Robertson
Emerald Emerging Markets Case Studies, 2021
2021
Innovation Performance: The Effect Of Knowledge-Based Dynamic Capabilities In Cross-Country Innovation Ecosystems
J Robertson, A Caruana, C Ferreira
International Business Review, 2021
2021
Reading Between the Lines: Understanding Customer Experience With Disruptive Technology Through Online Reviews
J Robertson, C Ferreira, J Paschen
Australasian Marketing Journal, 1839334921999487, 2021
2021
Examining the boundaries of entrepreneurial marketing: a bibliographic analysis
C Ferreira, J Robertson
Journal of Research in Marketing and Entrepreneurship, 2020
2020
Red & Yellow: the business of education
J Robertson, CC Ferreira, S Duncan, A Nath
Emerald Emerging Markets Case Studies, 2020
2020
Corrigendum: customer experience, satisfaction and loyalty in business-to-business markets: does the chain hold across customer segments?
J Robertson, CC Ferreira, G Human, M Witherspoon
Acta Commercii 20 (1), 1-1, 2020
2020
Designed to Spread the Message? Generation Y’s Perception of Using Social Media for Healthcare Marketing: An Abstract
J Robertson, C Ferreira
Academy of Marketing Science World Marketing Congress, 147-148, 2019
2019
How Many Likes are Good Enough? An Evaluation of Social Media Performance: An Abstract
CC Ferreira, J Robertson
Academy of Marketing Science Annual Conference, 161-162, 2019
2019
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