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Ana Roncha
Ana Roncha
London College of Fashion, University of the Arts London
Verified email at fashion.arts.ac.uk
Title
Cited by
Cited by
Year
How TOMS’“one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
A Roncha, N Radclyffe-Thomas
Journal of Fashion Marketing and Management 20 (3), 300-321, 2016
1232016
Nordic brands towards a design-oriented concept
A Roncha
Journal of Brand Management 16 (1), 21-29, 2008
372008
Fashion management: A strategic approach
R Varley, A Roncha, N Radclyffe-Thomas, L Gee
Bloomsbury Publishing, 2018
272018
The underpinning strategies leading to high value perception of luxury fashion brands
A Roncha, M Montecchi
IUP Journal of Brand Management 14 (3), 7-21, 2017
182017
Balancing the books: Creating a model of responsible fashion business education
N Radclyffe-Thomas, R Varley, A Roncha
Art, Design & Communication in Higher Education 17 (1), 89-106, 2018
142018
Creative cross-cultural connections: Facebook as a third space for international collaborations
N Radclyffe-Thomas, A Peirson-Smith, A Roncha, A Huang
University partnerships for academic programs and professional development …, 2016
72016
Selling the Brand Story: Social and Business Innovation in a One for One® Business Model
N Radclyffe-Thomas, A Roncha
Multi-Channel Marketing, Branding and Retail Design: New Challenges and …, 2016
42016
Consumers re-shaping luxury discovering new segments by listening to user generated content
M Montecchi, A Roncha, K Nobbs
Global Fashion Management Conference, 59-61, 2015
32015
Measure the effectiveness of luxury brands strategies: a european perspective
A Roncha, CR Santos, KP Wiedmann, N Radclyffe-Thomas, D Dalli
Global Fashion Management Conference, 315-317, 2015
32015
Developing global citizenship: Co-creating employability attributes in an international community of practice
N Radclyffe-Thomas, A Peirson-Smith, A Roncha, A Lacouture, A Huang
Enhancing employability in higher education through work based learning, 255-275, 2018
22018
Sustainability as a key asset in establishing differentiation strategies for fashion brands
MG Guedes, AIR Alves
22011
Promoting Innovation Within the Fashion-tech Sector. The Role of Pan-European Projects
C Di Lodovico, C Colombi, R Ana
GLOBAL FASHION CONFERENCE 2021 WARSAW-POLAND PROCEEDINGS, 1-21, 2021
12021
" Wow, I did this!" Making meaning through craft: disrupting the craft canon
N Radclyffe-Thomas, J Bennett, M Anjum, C Currie, A Roncha
Crafts Council London, 2023
2023
A Modern Take On Heritage: An Omnitemporal Focus On Fashion Luxury Brands Leveraging Heritage And Country Of Origin To Command A Competitive Edge
A Roncha, B Alexander
2018
Toms Shoes: The Buy-one-give-one Social Enterprise Business Model
N Radclyffe-Thomas, A Roncha
The Case Centre, 2017
2017
THE LUXURY PERFORMANCE MEASUREMENT MATRIX (LPM)–ASSESSING BRAND PERFORMANCE THROUGH A VALUE CREATION APPROACH
A Roncha, M Montecchi
Global Fashion Management Conference, 820-823, 2015
2015
Sustainable marketing strategies prompting closer relationships between brands & consumers
N Radclyffe-Thomas, A Roncha
2014
Creative Cross-cultural Connections: Facebook as a Third Space for Learning and Collaboration
N Radclyffe-Thomas, A Roncha
2014
AN EXPLORATORY STUDY OF THE MOTIVES AND METHODS OF IN-STORE TECHNOLOGY ADOPTION WITHIN LUXURY FASHION FLAGSHIP STORES
K Nobbs, M Bubola, A Roncha
Global Marketing Conference, 1645-1653, 2014
2014
Creative Connections: Facebook as a Third Space for Learning and Collaboration
N Radclyffe-Thomas, A Roncha
2014
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