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Hope Schau
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How brand community practices create value
HJ Schau, AM Muņiz Jr, EJ Arnould
Journal of marketing 73 (5), 30-51, 2009
36322009
We are what we post? Self-presentation in personal web space
H Jensen Schau, MC Gilly
Journal of consumer research 30 (3), 385-404, 2003
22142003
Religiosity in the abandoned Apple Newton brand community
AM Muniz Jr, HJ Schau
Journal of consumer research 31 (4), 737-747, 2005
16732005
The wisdom of consumer crowds: Collective innovation in the age of networked marketing
RV Kozinets, A Hemetsberger, HJ Schau
Journal of macromarketing 28 (4), 339-354, 2008
8982008
Vigilante marketing and consumer-created communications
AM Muņiz, Jr, HJ Schau
Journal of Advertising 36 (3), 35-50, 2007
6132007
When differences unite: Resource dependence in heterogeneous consumption communities
T Chalmers Thomas, LL Price, HJ Schau
Journal of Consumer Research 39 (5), 1010-1033, 2013
4592013
The context of experience
MA Akaka, SL Vargo, HJ Schau
Journal of service management 26 (2), 206-223, 2015
3892015
Exploring the impact of culture and acculturation on consumer purchase decisions: Toward a microcultural perspective
DT Ogden, JR Ogden, HJ Schau
Academy of Marketing Science Review 3 (1), 1-22, 2004
3372004
How to inspire value-laden collaborative consumer-generated content
AM Muņiz Jr, HJ Schau
Business horizons 54 (3), 209-217, 2011
3112011
Consumer identity renaissance: the resurgence of identity-inspired consumption in retirement
HJ Schau, MC Gilly, M Wolfinbarger
Journal of Consumer Research 36 (2), 255-276, 2009
2792009
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau, AM Muniz Jr
Advances in consumer research 29 (1), 344-349, 2002
2502002
Strategic Internet application trends in supply chain management
RA Lancioni, MF Smith, HJ Schau
Industrial Marketing Management 32 (3), 211-217, 2003
2122003
Internet impacts on supply chain management
R Lancioni, HJ Schau, MF Smith
Industrial Marketing Management 32 (3), 173-175, 2003
2092003
The role of brands and mediating technologies in assembling long-distance family practices
AM Epp, HJ Schau, LL Price
Journal of Marketing 78 (3), 81-101, 2014
2012014
Consumer Imagination, Identity and Self-expression.
HJ Schau
Advances in consumer research 27 (1), 2000
1312000
When narrative brands end: The impact of narrative closure and consumption sociality on loss accommodation
CA Russell, HJ Schau
Journal of Consumer Research 40 (6), 1039-1062, 2014
1222014
The co-creation of value-in-cultural-context
MA Akaka, HJ Schau, SL Vargo
Consumer culture theory 15, 265-284, 2013
1102013
To justify or not to justify: the role of anticipated regret on consumers’ decisions to upgrade technological innovations
E Shih, HJ Schau
Journal of Retailing 87 (2), 242-251, 2011
1072011
The impact of code switching on service encounters
HJ Schau, S Dellande, MC Gilly
Journal of Retailing 83 (1), 65-78, 2007
1012007
Intraorganizational influences on business-to-business pricing strategies: A political economy perspective
R Lancioni, HJ Schau, MF Smith
Industrial Marketing Management 34 (2), 123-131, 2005
842005
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