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Isar Kiani
Isar Kiani
Assistant Professor of Marketing, St. John Fisher College
Adresse e-mail validée de sjfc.edu - Page d'accueil
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Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
I Kiani, M Laroche, M Paulin
Journal of Business Research 69 (3), 1120-1129, 2016
602016
Effects of multi-channel marketing on consumers' online search behavior: The power of multiple points of connection
M Laroche, I Kiani, N Economakis, MO Richard
Journal of Advertising Research 53 (4), 431-443, 2013
582013
From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information
I Kiani, M Laroche
Psychology & Marketing 36 (12), 1147-1161, 2019
212019
E-Service factors Affecting E-Customer Satisfaction and the Intention of Eshopping: Evidence from Iranian Electronic Businesses
I Kiani, F Latifi, F Aliakbari
Academy of Marketing Studies Journal 24 (1), 1-12, 2020
22020
The Impact of Corruption and Institutional Restrictiveness on Entry Strategy: Evidence from Telecommunication Projects in Developing Countries
A Amirkhany, P Seifzadeh, I Kiani
Journal of International Business and Economy 20 (2), 1-27, 2019
12019
LEARNING FROM SEMANTIC INCONSISTENCIES AS THE ORIGIN OF DYNAMIC CAPABILITIES IN MNCS: EVIDENCE FROM PHARMACEUTICAL MNCS
I Kiani, P Seifzadeh, I Alam
Academy of Marketing Studies Journal 23 (4), 2019
12019
Mavenism, its antecedents and market helping behaviour
I Kiani
Concordia University, 2014
12014
A Neural Perspective on the Role of Affective States on Individuals’ Selection of Healthy or Unhealthy Foods
I Kiani
Proceedings of the Administrative Science Association of Canada Conference, 2011
2011
The Impact of E-Service Quality on E-commerce: Evidence from Iranian Electronic Businesses
F Latifi, F Aliakbari, I Kiani
2011
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