| A framework for supplier relationship management (SRM) S Moeller, M Fassnacht, S Klose Journal of business-to-business marketing 13 (4), 69-94, 2006 | 180 | 2006 |
| Linking service convenience to satisfaction: dimensions and key moderators S Benoit, S Klose, A Ettinger Journal of Services Marketing 31 (6), 527-538, 2017 | 89 | 2017 |
| Bridging the Data-Divide Between Practitioners and Academics: Approaches to Collaborating Better to Leverage Each Other's Resources S Benoit, S Klose, J Wirtz, TW Andreassen, TL Keiningham | 35 | 2019 |
| Metaverse kompakt: Begriffe, Konzepte, Handlungsoptionen RT Kreutzer, S Klose Springer Fachmedien Wiesbaden GmbH, 2023 | 8 | 2023 |
| Defensive relationship marketing: Avoiding decreasing sales from customers in consumer goods mass markets S Moeller, M Fassnacht, S Klose Journal of Relationship Marketing 7 (2), 197-215, 2008 | 7 | 2008 |
| Gefährdung existierender Kundenbeziehungen S Klose Peter Lang, 2008 | 5 | 2008 |
| Marketing im E-Sport: Das 4C Framework und Optionen zur Vermarktung in der Welt des elektronischen Sports S Klose, T Schöber Meyer & Meyer, 2023 | 2 | 2023 |
| The effectiveness of in-game advertising in mo-bile games S Klose, NA Truong Research Journal for Applied Management 1, 2022 | 2 | 2022 |
| Relationships at Risk: Relationship Marketing Activities Cannot Mitigate Core Performance Failures S Moeller, M Fassnacht, S Klose Proceedings of the Relationship Marketing Summit, Buenos Aires, Argentina, 2007 | | 2007 |
Martin FassnachtHolder of the Chair of Strategy and Marketing at WHUVerified email at whu.edu
