Face consciousness and risk aversion: do they affect consumer decision‐making? Y Bao, KZ Zhou, C Su Psychology & Marketing 20 (8), 733-755, 2003 | 624 | 2003 |
Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation Y Bao, Y Bao, S Sheng Journal of business research 64 (2), 220-226, 2011 | 517 | 2011 |
Are relational ties always good for knowledge acquisition? Buyer–supplier exchanges in China KZ Zhou, Q Zhang, S Sheng, E Xie, Y Bao Journal of Operations management 32 (3), 88-98, 2014 | 295 | 2014 |
Exploring the concept and measurement of general risk aversion CA Mandrik, Y Bao Advances in consumer research 32, 531, 2005 | 275 | 2005 |
A paradox of price–quality and market efficiency: a comparative study of the US and China markets KZ Zhou, C Su, Y Bao International Journal of Research in marketing 19 (4), 349-365, 2002 | 190 | 2002 |
Product fit and consumer attitude toward brand extensions: the moderating role of product involvement I Nkwocha, Y Bao, WC Johnson, HV Brotspies Journal of Marketing Theory and Practice 13 (3), 49-61, 2005 | 154 | 2005 |
Users' Attitudes toward Web Advertising: Effects of Internet Motivation and Internet Ability. Z Zhou, Y Bao Advances in consumer research 29 (1), 2002 | 153 | 2002 |
Intergenerational influence: Roles of conformity to peers and communication effectiveness CA Mandrik, EF Fern, Y Bao Psychology & Marketing 22 (10), 813-832, 2005 | 139 | 2005 |
Partitioning or bundling? Perceived fairness of the surcharge makes a difference S Sheng, Y Bao, Y Pan Psychology & Marketing 24 (12), 1025-1041, 2007 | 127 | 2007 |
Parental style and adolescent influence in family consumption decisions: An integrative approach Y Bao, EF Fern, S Sheng Journal of Business Research 60 (7), 672-680, 2007 | 119 | 2007 |
Discerning store brand users from value consciousness consumers: the role of prestige sensitivity and need for cognition Y Bao, CA Mandrik Advances in Consumer Research 31 (1), 707-712, 2004 | 112 | 2004 |
Channel relationship and business uncertainty: evidence from the Hong Kong market K Lai, Y Bao, X Li Industrial Marketing Management 37 (6), 713-724, 2008 | 106 | 2008 |
Creating new brand names: Effects of relevance, connotation, and pronunciation Y Bao, AT Shao, D Rivers Journal of advertising research 48 (1), 148-162, 2008 | 86 | 2008 |
Comparative advertising effectiveness: A cross-cultural study AT Shao, Y Bao, E Gray Journal of current issues & research in advertising 26 (2), 67-80, 2004 | 78 | 2004 |
Building brand equity via product quality A Herrmann, F Huber, AT Shao, Y Bao Total quality management 18 (5), 531-544, 2007 | 63 | 2007 |
Internet real estate information: are home purchasers paying attention to it? JE Littlefield, Y Bao, DL Cook Journal of Consumer Marketing 17 (7), 575-590, 2000 | 55 | 2000 |
Assessing quality perception of private labels: Intransient cues and consumer characteristics Y Bao, S Sheng, Y Bao, D Stewart Journal of Consumer Marketing 28 (6), 448-458, 2011 | 50 | 2011 |
Nonconformity advertising to teens Y Bao, AT Shao Journal of Advertising Research 42 (3), 56-65, 2002 | 47 | 2002 |
Hispanic consumers, store loyalty and brand preference D Berkowitz, Y Bao, AW Allaway Journal of Targeting, Measurement and Analysis for Marketing 14, 9-24, 2005 | 44 | 2005 |
Do resource differences between manufacturers and suppliers help or hinder product innovation of manufacturers? The moderating role of trust and contracts Y Bao, Y Li, C Pang, Y Bao, X Yi Industrial Marketing Management 64, 79-90, 2017 | 41 | 2017 |