Harvir S Bansal
Harvir S Bansal
University of Waterloo
Verified email at b3intelligence.com - Homepage
Cited by
Cited by
Word-of-mouth processes within a services purchase decision context
HS Bansal, PA Voyer
Journal of service research 3 (2), 166-177, 2000
A three-component model of customer to service providers
HS Bansal, PG Irving, SF Taylor
Journal of the Academy of marketing Science 32 (3), 234-250, 2004
“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors
HS Bansal, SF Taylor, Y St. James
Journal of the Academy of Marketing Science 33 (1), 96-115, 2005
The service provider switching model (spsm) a model of consumer switching behavior in the services industry
HS Bansal, SF Taylor
Journal of service Research 2 (2), 200-218, 1999
The impact of internal marketing activities on external marketing outcomes
HS Bansal, MB Mendelson, B Sharma
Journal of quality management 6 (1), 61-76, 2001
Exploratory research of tourist motivations and planning
H Bansal, HA Eiselt
Tourism management 25 (3), 387-396, 2004
Investigating interactive effects in the theory of planned behavior in a service‐provider switching context
HS Bansal, SF Taylor
Psychology & Marketing 19 (5), 407-425, 2002
Relating e‐satisfaction to behavioral outcomes: an empirical study
HS Bansal, GHG McDougall, SS Dikolli, KL Sedatole
Journal of services marketing, 2004
A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics
C Ranaweera, G McDougall, H Bansal
Marketing Theory 5 (1), 51-74, 2005
Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit
C Ranaweera, H Bansal, G McDougall
Managing Service Quality: An International Journal, 2008
Investigating the relationship between service quality, satisfaction and switching intentions
HS Bansal, S Taylor
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference …, 2015
Commitment to a friend, a service provider, or a service company—are they distinctions worth making?
T Jones, SF Taylor, HS Bansal
Journal of the academy of Marketing Science 36 (4), 473, 2008
Exploring consumer experience of social power during service consumption
K Menon, HS Bansal
International Journal of Service Industry Management, 2007
Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions
HS Bansal, SF Taylor
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2015
Measuring advertising effectiveness without control group
HS Bansal
US Patent App. 12/959,878, 2011
Service switching model (SSM): A model of customer switching behavior in the services industry.
HS Bansal
Targets of commitment in service provider‐consumer relationships: a prototyping study
TD Jones, SF Taylor, HS Bansal
Qualitative Market Research: An International Journal, 2009
Analyzing effects of advertising
MM Abraham, HS Bansal, A Vaughn
US Patent App. 13/548,990, 2013
A prototyping analysis of relationship marketing constructs: what constructs to use when
T Jones, C Ranaweera, J Murray, H Bansal
Journal of Marketing Management 34 (9-10), 865-901, 2018
Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands
HS Bansal, J Eldridge, A Halder, R Knowles, M Murray, L Sehmer, ...
International Journal of Market Research 59 (2), 221-238, 2017
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