Harvir S Bansal
Harvir S Bansal
University of Waterloo
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Cited by
Cited by
Word-of-mouth processes within a services purchase decision context
HS Bansal, PA Voyer
Journal of service research 3 (2), 166-177, 2000
A three-component model of customer to service providers
HS Bansal, PG Irving, SF Taylor
Journal of the Academy of marketing Science 32 (3), 234-250, 2004
“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors
HS Bansal, SF Taylor, Y St. James
Journal of the Academy of Marketing Science 33 (1), 96-115, 2005
The service provider switching model (spsm) a model of consumer switching behavior in the services industry
HS Bansal, SF Taylor
Journal of service Research 2 (2), 200-218, 1999
The impact of internal marketing activities on external marketing outcomes
HS Bansal, MB Mendelson, B Sharma
Journal of quality management 6 (1), 61-76, 2001
Exploratory research of tourist motivations and planning
H Bansal, HA Eiselt
Tourism management 25 (3), 387-396, 2004
Investigating interactive effects in the theory of planned behavior in a service‐provider switching context
HS Bansal, SF Taylor
Psychology & Marketing 19 (5), 407-425, 2002
Relating e‐satisfaction to behavioral outcomes: an empirical study
HS Bansal, GHG McDougall, SS Dikolli, KL Sedatole
Journal of services marketing 18 (4), 290-302, 2004
A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics
C Ranaweera, G McDougall, H Bansal
Marketing Theory 5 (1), 51-74, 2005
Commitment to a friend, a service provider, or a service company—are they distinctions worth making?
T Jones, SF Taylor, HS Bansal
Journal of the academy of Marketing Science 36, 473-487, 2008
Investigating the relationship between service quality, satisfaction and switching intentions
HS Bansal, S Taylor
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference …, 2014
Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit
C Ranaweera, H Bansal, G McDougall
Managing Service Quality: An International Journal 18 (4), 329-348, 2008
Measuring advertising effectiveness without control group
HS Bansal
US Patent App. 12/959,878, 2011
Exploring consumer experience of social power during service consumption
K Menon, HS Bansal
International Journal of Service Industry Management 18 (1), 89-104, 2007
Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions
HS Bansal, SF Taylor
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2014
Service switching model, SSM: a model of customer switching behavior in the services industry.
HS Bansal
Queen's University at Kingston, 1998
A prototyping analysis of relationship marketing constructs: what constructs to use when
T Jones, C Ranaweera, J Murray, H Bansal
Journal of Marketing Management 34 (9-10), 865-901, 2018
Analyzing effects of advertising
MM Abraham, HS Bansal, A Vaughn
US Patent App. 13/548,990, 2013
Targets of commitment in service provider‐consumer relationships: a prototyping study
TD Jones, SF Taylor, HS Bansal
Qualitative Market Research: An International Journal 12 (1), 36-48, 2009
Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands
HS Bansal, J Eldridge, A Halder, R Knowles, M Murray, L Sehmer, ...
International Journal of Market Research 59 (2), 221-238, 2017
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