Word-of-mouth processes within a services purchase decision context HS Bansal, PA Voyer Journal of service research 3 (2), 166-177, 2000 | 2609 | 2000 |
A three-component model of customer to service providers HS Bansal, PG Irving, SF Taylor Journal of the Academy of marketing Science 32 (3), 234-250, 2004 | 1682 | 2004 |
“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors HS Bansal, SF Taylor, Y St. James Journal of the Academy of Marketing Science 33 (1), 96-115, 2005 | 1297 | 2005 |
The service provider switching model (spsm) a model of consumer switching behavior in the services industry HS Bansal, SF Taylor Journal of service Research 2 (2), 200-218, 1999 | 870 | 1999 |
The impact of internal marketing activities on external marketing outcomes HS Bansal, MB Mendelson, B Sharma Journal of quality management 6 (1), 61-76, 2001 | 645 | 2001 |
Exploratory research of tourist motivations and planning H Bansal, HA Eiselt Tourism management 25 (3), 387-396, 2004 | 601 | 2004 |
Investigating interactive effects in the theory of planned behavior in a service‐provider switching context HS Bansal, SF Taylor Psychology & Marketing 19 (5), 407-425, 2002 | 391 | 2002 |
Relating e‐satisfaction to behavioral outcomes: an empirical study HS Bansal, GHG McDougall, SS Dikolli, KL Sedatole Journal of services marketing 18 (4), 290-302, 2004 | 359 | 2004 |
A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics C Ranaweera, G McDougall, H Bansal Marketing Theory 5 (1), 51-74, 2005 | 214 | 2005 |
Commitment to a friend, a service provider, or a service company—are they distinctions worth making? T Jones, SF Taylor, HS Bansal Journal of the academy of Marketing Science 36, 473-487, 2008 | 188 | 2008 |
Investigating the relationship between service quality, satisfaction and switching intentions HS Bansal, S Taylor Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 186 | 2014 |
Web site satisfaction and purchase intentions: Impact of personality characteristics during initial web site visit C Ranaweera, H Bansal, G McDougall Managing Service Quality: An International Journal 18 (4), 329-348, 2008 | 167 | 2008 |
Measuring advertising effectiveness without control group HS Bansal US Patent App. 12/959,878, 2011 | 85 | 2011 |
Exploring consumer experience of social power during service consumption K Menon, HS Bansal International Journal of Service Industry Management 18 (1), 89-104, 2007 | 84 | 2007 |
Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions HS Bansal, SF Taylor Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 80 | 2014 |
Service switching model, SSM: a model of customer switching behavior in the services industry. HS Bansal Queen's University at Kingston, 1998 | 35 | 1998 |
A prototyping analysis of relationship marketing constructs: what constructs to use when T Jones, C Ranaweera, J Murray, H Bansal Journal of Marketing Management 34 (9-10), 865-901, 2018 | 27 | 2018 |
Analyzing effects of advertising MM Abraham, HS Bansal, A Vaughn US Patent App. 13/548,990, 2013 | 25 | 2013 |
Targets of commitment in service provider‐consumer relationships: a prototyping study TD Jones, SF Taylor, HS Bansal Qualitative Market Research: An International Journal 12 (1), 36-48, 2009 | 24 | 2009 |
Shorter interviews, longer surveys: Optimising the survey participant experience while accommodating ever expanding client demands HS Bansal, J Eldridge, A Halder, R Knowles, M Murray, L Sehmer, ... International Journal of Market Research 59 (2), 221-238, 2017 | 11 | 2017 |