Abhishek Mishra
Cited by
Cited by
Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle
A Mishra, SB Dash, D Cyr
Journal of Product & Brand Management, 2014
Acceptance and forwarding of electronic word of mouth
S Mahapatra, A Mishra
Marketing Intelligence & Planning, 2017
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
A Gupta, S Dash, A Mishra
Tourism Management 70, 155-169, 2018
Attribute-based design perceptions and consumer-brand relationship: role of user expertise
A Mishra
Journal of Business Research 69 (12), 2016
An integrated framework for design perception and brand equity
A Mishra, S Dash, NK Malhotra
Academy of Marketing Science Review 5 (1-2), 28-44, 2015
Measuring consumer design perceptions for digital devices: A multi-dimensional scale
A Mishra, S Dash, N Malhotra, D Cyr
Journal of Brand Management 22 (7), 603-630, 2015
Green hotel servicescape: attributes and unique experiences
A Mishra, A Gupta
Current Issues in Tourism 22 (20), 2566-2578, 2019
Concurrent sponsorship: implications for sponsoring brands and sponsored property
A Yousaf, M Abhishek, A Gupta
Marketing Intelligence and Planning, 2018
Antecedents of turnover intentions of officers in the Indian military: A conceptual framework
RK Jaiswal, S Dash, JK Sharma, A Mishra, S Kar
Vikalpa 40 (2), 145-164, 2015
How pre-adoption expectancies shape post-adoption continuance intentions: An extended expectation-confirmation model
A Gupta, A Yousaf, A Mishra
International Journal of Information Management, 1-13, 2020
Why do Indian military officers want to leave? An empirical investigation
RK Jaiswal, S Dash, A Mishra
Armed Forces & Society 42 (2), 386-406, 2016
Consumption Value of Digital Devices: An Investigation through Facebook Advertisement
A Mishra
Social Networking 4 (3), 51-61, 2015
Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship
A Gupta, S Dash, A Mishra
International Journal of Hospitality Management 83, 159-168, 2019
Opportunity gone in a flash: Measurement of e-commerce service failure and justice with recovery as a source of e-loyalty
S Das, A Mishra, D Cyr
Decision Support Systems, 2019
Effect of Experiential Value on Consumer based Brand Equity: An interactive device perspective
A Mishra
Management and Labour Studies 39 (4), 396-410, 2014
Understanding the rural consumer's behaviour in the context of his ecosystem: a telecommunication perspective
SK Mohanta, A Mishra, S Dash
International Journal of Market Research 54 (5), 603-612, 2012
An exploratory conceptualization of consumer design perception for digital devices
A Mishra
Journal of Indian Business Research 8 (2), 2016
Revisiting Spectator‑Based Sports Team Reputation: Strategic Implications for Team Managers
A Yousaf, M Bashir, A Mishra
Corporate Reputation Review, 2020
Factors affecting consumers’ participation in consumption tax evasion
H Shrivastava, G Singh, A Mishra
Journal of Indian Business Research, 2018
Brand trust, institutional commitment, and their impact on student loyalty: evidence for higher education in India
A Yousaf, A Mishra, M Bashir
Studies in Higher Education 45 (4), 1-14, 2018
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