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Gratiana Pol
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Cited by
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The role of brand logos in firm performance
CW Park, AB Eisingerich, G Pol, JW Park
Journal of business research 66 (2), 180-187, 2013
4562013
Insights into the experience of brand betrayal: From what people say and what the brain reveals
M Reimann, DJ MacInnis, VS Folkes, A Uhalde, G Pol
Journal of the Association for Consumer Research 3 (2), 240-254, 2018
902018
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
742012
The Power of a Good Logo
CW Park, AB Eisingerich, G Pol
MIT Sloan Management Review 55 (2), 10-12, 2014
262014
MIT Sloan Management Review
CW Park, A Eisingerich, G Pol
152013
Cuteness, nurturance, and implications for visual product design
HM Jia, CW Park, G Pol
The Psychology of Design, 168-179, 2015
142015
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort
F Wu, M Reimann, G Pol, CW Park
Journal of the Academy of Marketing Science 51 (6), 1245-1265, 2023
72023
Consumer mind-sets and attitudes towards online marketing messages
M Saaksjarvi, G Pol
International Journal of Internet Marketing and Advertising 4 (1), 26-36, 2007
62007
The motivational power of beauty: How aesthetically appealing products drive purchase effort in consumers
GD Pol
University of Southern California, 2013
42013
Consumer mind-sets and attitudes towards personalized and non-personalized promotional messages
MC Sääksjärvi, G Pol
Unknown host publication, 2006
42006
Consumer Interpretations of Product Coolness Across Three Cultures
G Pol, E Yin, G Tellis
ACR North American Advances 48, 1048-1051, 2020
22020
I’ll keep the cuddly one: Effects of cuteness versus elegance on product retention
HM Jia, G Pol, CW Park
ACR North American Advances, 2013
22013
How Much Have We Learned about Consumer Research? A Meta-Meta-Analysis
M Eisend, G Pol, D Niewiadomska, J Riley, R Wedgeworth
Journal of Consumer Research 51 (1), 180-190, 2024
12024
When it’s what’s outside that matters: Recent findings on product and packaging design
D Billeter, M Zhu, JJ Inman, J Sevilla, BE Kahn, G Pol, CW Park, ...
Advances in Consumer Research 40, 2012
12012
The Motivating Force of Visual Attractiveness in Product Design
G Pol, CW Park, M Reimann
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015
2015
Humor Versus Aesthetics in Product Design: Their Impact on Ownership Pride
G Pol, CW Park, M Reimann
ACR North American Advances, 2012
2012
The AIR Construct: the Processing Mechanism Underlying Aesthetics-Induced Consumer Behaviors
G Pol, CW Park
ACR North American Advances, 2011
2011
Blinding Beauty: How Unexpected Product Attractiveness Can Overpower Negative Information
H Kim, A Eisingerich, G Pol
ACR North American Advances, 2011
2011
Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
M Reimann
BUILDING CONNECTIONS 39 (1), 686, 2011
2011
Roundtable Session: Embodiment in Consumer Judgment and Decision-Making: Behavioral, Psychological, and Neural Perspectives
J Ackerman, A Labroo, AY Lee, S Lee, AJ Malter, J Nielsen, JA Rosa, ...
ACR North American Advances, 2011
2011
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