| Social media in higher education: understanding how colleges and universities use Facebook A Peruta, AB Shields Journal of marketing for Higher Education 27 (1), 131-143, 2017 | 322 | 2017 |
| Marketing your university on social media: a content analysis of Facebook post types and formats A Peruta, AB Shields Journal of marketing for Higher Education 28 (2), 175-191, 2018 | 225 | 2018 |
| Social media and the university decision. Do prospective students really care? AB Shields, A Peruta Journal of marketing for higher education 29 (1), 67-83, 2019 | 126 | 2019 |
| Look who’s talking to our kids: Representations of race and gender in TV commercials on Nickelodeon A Peruta, J Powers International Journal of Communication 11, 16, 2017 | 39 | 2017 |
| Social media branding strategies for higher education: Comparing Facebook pages and web sites A Peruta, W Ryan, R Engelsman International Journal of Technology, Knowledge and Society 9 (1), 11, 2013 | 22 | 2013 |
| Engaging university alumni through social media: strategies for creating community A Peruta, C Helm, J Benson The Journal of Social Media in Society Spring 7 (1), 123-150, 2018 | 21 | 2018 |
| University Facebook pages: Engaging the alumni community in the digital era A Peruta, C Helm The Journal of Social Media in Society 7 (1), 123-150, 2018 | 13 | 2018 |
| Social media and the transformation of brand communication W Ryan, A Peruta, S Chouman Proceedings of International Conference on Making Sense of Converging Media …, 2013 | 11 | 2013 |
| Organizational approaches to social media branding: comparing brand Facebook pages and web sites A Peruta, W Ryan, G Acquavella International Conference on Communication, Media, Technology and Design, 2012 | 11 | 2012 |
| Organisational approaches to brand identity on social media: comparing brand websites and facebook pages A Peruta, W Ryan, G Acquavella Journal of Digital & Social Media Marketing 2 (1), 91-102, 2014 | 3 | 2014 |
| Tweeting in higher education: How today’s top US universities use 140 characters A Peruta, AB Shields Communication présentée à la 4th European Conference on Social Media, ECSM …, 2017 | 1 | 2017 |
| Building a university traditions programme for the 21st century A Peruta, L Pierce Journal of Education Advancement & Marketing 3 (1), 81-91, 2018 | | 2018 |
| The Complex Challenge of Branding in Higher Education: Where's The Pedagogy? A Peruta, S Hamula, D Gayeski Advertising & Society Review 16 (3), 2015 | | 2015 |
| From likes to admissions: The role of Facebook in the college decision making process A Peruta, A Shields Marketing Edge Direct/Interactive Research Summit. San Diego, California …, 2014 | | 2014 |
| The Traditions Challenge Mobile App Final Report L Pierce, A Peruta | | |
| ORGANIZATIONAL APPROACHES TO BRAND IDENTITY ON SOCIAL MEDIA: COMPARING BRAND FACEBOOK PAGES AND WEB SITES. A Peruta, W Ryan, G Acquavella | | |
| The complex challenge of university branding: Where’s the pedagogy? A Peruta, S Hamula, D Gayeski | | |
| GENDER AND RACE IN THE FACEBOOK COVERAGE OF THE 2012 LONDON OLYMPICS A Peruta, J Rada | | |
| Does Social Media Matter? How Prospective and Current Students use Social Media to Connect with Schools A Shields, A Peruta | | |
Alison B. ShieldsAssociate Professor of Marketing, Ithaca CollegeVerified email at ithaca.edu
