Alexander Chernev
Alexander Chernev
Professor of Marketing, Northwestern University
Adresse e-mail validée de northwestern.edu - Page d'accueil
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When more is less and less is more: The role of ideal point availability and assortment in consumer choice
A Chernev
Journal of consumer Research 30 (2), 170-183, 2003
7762003
Goal-attribute compatibility in consumer choice
A Chernev
Journal of Consumer Psychology 14 (1), 141-150, 2004
4772004
Doing well by doing good: The benevolent halo of corporate social responsibility
A Chernev, S Blair
Journal of Consumer Research 41 (6), 1412-1425, 2015
4122015
Competing for consumer identity: Limits to self-expression and the perils of lifestyle branding
A Chernev, R Hamilton, D Gal
Journal of Marketing 75 (3), 66-82, 2011
3832011
Goal orientation and consumer preference for the status quo
A Chernev
Journal of Consumer Research 31 (3), 557-565, 2004
3732004
Choice Overload: A Conceptual Review and Meta-Analysis
A Chernev, U Böckenholt, J Goodman
Journal of Consumer Psychology, 2015
3332015
Product assortment and individual decision processes.
A Chernev
Journal of personality and social psychology 85 (1), 151, 2003
3022003
Decision focus and consumer choice among assortments
A Chernev
Journal of Consumer Research 33 (1), 50-59, 2006
2502006
Categorization effects in value judgments: Averaging bias in evaluating combinations of vices and virtues
A Chernev, D Gal
Journal of Marketing Research 47 (4), 738-747, 2010
2102010
The dieter's paradox
A Chernev
Journal of Consumer Psychology 21 (2), 178-183, 2011
1932011
Extremeness aversion and attribute-balance effects in choice
A Chernev
Journal of consumer research 31 (2), 249-263, 2004
1712004
Assortment size and option attractiveness in consumer choice among retailers
A Chernev, R Hamilton
Journal of Marketing Research 46 (3), 410-420, 2009
1592009
Reverse pricing and online price elicitation strategies in consumer choice
A Chernev
Journal of Consumer Psychology 13 (1-2), 51-62, 2003
1522003
The impact of common features on consumer preferences: A case of confirmatory reasoning
A Chernev
Journal of Consumer Research 27 (4), 475-488, 2001
1382001
Low prices are just the beginning: Price image in retail management
R Hamilton, A Chernev
Journal of Marketing 77 (6), 1-20, 2013
1322013
The role of market efficiency intuitions in consumer choice: A case of compensatory inferences
A Chernev, GS Carpenter
Journal of Marketing Research 38 (3), 349-361, 2001
1302001
Context effects without a context: Attribute balance as a reason for choice
A Chernev
Journal of Consumer Research 32 (2), 213-223, 2005
1222005
The effect of common features on brand choice: Moderating role of attribute importance
A Chernev
Journal of Consumer Research 23 (4), 304-311, 1997
1151997
Feature complementarity and assortment in choice
A Chernev
Journal of Consumer Research 31 (4), 748-759, 2005
1002005
The Impact of Product Line Extensions and Consumer Goalson the Formation of Price Image
R Hamilton, A Chernev
Journal of Marketing Research 47 (1), 51-62, 2010
992010
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