| Can advergames boost children's healthier eating habits? A comparison between healthy and non‐healthy food M Dias, L Agante Journal of Consumer Behaviour 10 (3), 152-160, 2011 | 173 | 2011 |
| Encouraging children to eat more healthily: The influence of packaging C Pires, L Agante Journal of Consumer Behaviour 10 (3), 161-168, 2011 | 76 | 2011 |
| True colors: Consumers’ packaging choices depend on the color of retail environment LM Martinez, B Rando, L Agante, AM Abreu Journal of Retailing and Consumer Services, 102372, 2020 | 61 | 2020 |
| The impact of event sponsorship on Portuguese children’s brand image and purchase intentions The moderator effects of product involvement and brand familiarity I Simões, L Agante International Journal of Advertising 33 (3), 533-556, 2014 | 36 | 2014 |
| How much is “too much” for a brand to use an advergame with children? L Agante, A Pascoal Journal of Product & Brand Management 28 (2), 287-299, 2019 | 33 | 2019 |
| The Effectiveness of Advergames in enhancing Childrens Brand Recall, Image and Preference R Rosado, L Agante Revista Portuguesa de Marketing 14 (27), 34-46, 2012 | 22* | 2012 |
| The Effectiveness of Advergames in Enhancing Children's Brand Recall Image, and Preference/a EficÁCia Dos Jogos PublicitÁRios Para Potenciar a Notoriedade, PreferÊNcia E Imagem … R Rosado, L Agante Revista Portuguesa de Marketing 14 (27), 34, 2011 | 22 | 2011 |
| The Impact of Different TV Commercial Executional Cues on the Awareness of the Brand Facebook Profile: an empirical study with young adults L Sigot, L Agante, M Quintano International Journal of Marketing, Communication and New Media 2 (2), 2014 | 15* | 2014 |
| Marketing para Crianças LCL Agante Faculdade de Economia da Universidade do Porto, 2000 | 12 | 2000 |
| THE MEANING OF SHOPPING TO CHILDREN: A COMPARISON BETWEEN PORTUGAL AND THE USA/O SIGNIFICADO DAS COMPRAS PARA AS CRIANÇAS: UMA COMPARAÇÁO ENTRE PORTUGAL E OS EUA L Agante Revista Portuguesa de Marketing 14 (27), 90, 2011 | 9 | 2011 |
| As Influências sobre as crianças na escolha de marcas de roupa e calçado LCL Agante | 7 | 2009 |
| Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals K Chan, J Shi, L Agante, SJ Opree, T Rajasakran International Review on Public and Nonprofit Marketing 19 (1), 37-51, 2022 | 6 | 2022 |
| The Use of Algorithms to Target Children while Advertising on YouTube Kids Platform: A reflection and analysis of the existing regulation MR Ferreira, L Agante International Journal of Marketing, Communication and New Media, 2020 | 6 | 2020 |
| How can entertainment fight childhood obesity? A study using nutriventures series L Agante Advances in Advertising Research IX: Power to Consumers, 207-218, 2018 | 5 | 2018 |
| Comparing consumer decision skills in institutionalized vs family children P Almeida, L Agante Journal of Consumer Marketing 33 (1), 61-74, 2016 | 3 | 2016 |
| In what extent can a segmented packaging make children choose healthier breakfast cereals? C Montellano, L Agante EMAC 2015 - Leuven, Belgium, 2015 | 3 | 2015 |
| Edutainment in childhood obesity prevention: a complex topic D Sintra, L Agante Young Consumers 21 (3), 289-304, 2020 | 2 | 2020 |
| The effect of music marketing: A consumer perspective A Aleixo | 2 | 2016 |
| PATTERNS OF BRAND LOYALTY AND SOCIAL PRESSURE OF A FASHION CONSUMER/PADRÕES DE FIDELIDADE À MARCA E PRESSÃO SOCIAL DE UMA CONSUMIDORA DE MODA RC Nunes, L Agante Revista Portuguesa de Marketing 17 (32), 21, 2014 | 2 | 2014 |
| Can Toy Premiums Induce Healthy Eating? C Ferreira, L Agante Toys and Communication, 197-213, 2018 | 1 | 2018 |
