Crina Tarasi
Crina Tarasi
Associate Professor of Marketing, Central Michigan University
Verified email at - Homepage
Cited by
Cited by
Balancing risk and return in a customer portfolio
CO Tarasi, RN Bolton, MD Hutt, BA Walker
Journal of Marketing 75 (3), 1-17, 2011
Managing customer relationships
R Bolton, CO Tarasi
Review of marketing research 3, 3-38, 2007
Relationship characteristics and cash flow variability: Implications for satisfaction, loyalty, and customer portfolio management
CO Tarasi, RN Bolton, A Gustafsson, BA Walker
Journal of Service Research 16 (2), 121-137, 2013
Selling sales: Factors influencing undergraduate business students’ decision to pursue sales education
C Allen, P Kumar, C Tarasi, H Wilson
Journal of Marketing Education 36 (2), 94-104, 2014
An empirical examination of financial differences between franchised and non-franchised restaurant firms
EY Roh, CO Tarasi, EM Popa
Journal of Foodservice Business Research 16 (1), 1-19, 2013
Affinity for quantitative tools: Undergraduate marketing students moving beyond quantitative anxiety
CO Tarasi, JH Wilson, C Puri, RL Divine
Journal of marketing education 35 (1), 41-53, 2013
Helping students find their sweet spot: A teaching approach using the sales process to find jobs that fit
CK Allen, RG Dugan, EM Popa, CO Tarasi
Marketing Education Review 27 (3), 187-201, 2017
Managing Customer Relationships
RN Bolton, CO Tarasi
Review of Marketing Research: Volume 3, 3, 2017
MBA students’ quantitative attitude: Confident or anxious?
CO Tarasi, JH Wilson, C Puri
Journal of Higher Education Theory and Practice 13 (1), 38-44, 2013
Risk considerations in the management of customer equity
RN Bolton, CO Tarasi
Handbook of Research on Customer Equity in Marketing, 2015
Financial portfolio theory and customer management: insights and research directions
MD Hutt, CO Tarasi, BA Walker
Handbook of Marketing and Finance, 2012
" Balancing Risk and Return in a Customer Portfolio": A Reply
CO Tarasi, RN Bolton, MD Hutt, BA Walker
Journal of Marketing 75 (3), 23-26, 2011
Customers as market-based assets
CO Tarasi
Arizona State University, 2008
Sustainable marketing: implications of an emerging producer/consumer societal contract
SH Dahlquist, C Tarasi
International Journal of Society Systems Science 7 (3), 222-237, 2015
What drives the drives of customer satisfaction? Understanding how across-channel participation and country of origin affect the drivers of customer satisfactioin
R Bolton, C Tarasi, A Gustafsson, L Witell
13th International Research Symposium on Service Excellence in Management …, 2013
Predicting Cash Flow Variability Using Customer Characteristics: Consistency Across Different Service Contexts
C Tarasi, A Gustafsson, R Bolton, B Walker
20th Annual Frontiers in Service Conference June 30-July 3, Columbus, Ohio USA, 2011
How Customer Satisfaction and Loyalty Programs Influence Customer's Cash Flow Variability: Implications for Market Segmentation
A Gustafsson, C Tarasi, R Bolton, B Walker
Winter Marketing Educators' Conference, New Orleans, February 19-22, 2010
Building actionable market segments based on customers' cash flow variability
A Gustafsson, C Tarasi, B Walker, R Bolton
Can a Rational Consumer Be a Good Citizen? Conflicting Goals in Today's Society
C Tarasi, M Scott
ACR North American Advances, 2006
of customer equity
RN Bolton, CO Tarasi
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