| Dimensions of brand personality JL Aaker Journal of marketing research 34 (3), 347-356, 1997 | 12237 | 1997 |
| When good brands do bad J Aaker, S Fournier, SA Brasel Journal of Consumer research 31 (1), 1-16, 2004 | 2244 | 2004 |
| The malleable self: The role of self-expression in persuasion JL Aaker Journal of marketing research 36 (1), 45-57, 1999 | 1966 | 1999 |
| Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion. AY Lee, JL Aaker Journal of personality and social psychology 86 (2), 205, 2004 | 1583 | 2004 |
| Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. JL Aaker, V Benet-Martinez, J Garolera Journal of personality and social psychology 81 (3), 492, 2001 | 1574 | 2001 |
| “I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion JL Aaker, AY Lee Journal of Consumer Research 28 (1), 33-49, 2001 | 1569 | 2001 |
| The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus. AY Lee, JL Aaker, WL Gardner Journal of personality and social psychology 78 (6), 1122, 2000 | 1300 | 2000 |
| Some key differences between a happy life and a meaningful life RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky The journal of positive psychology 8 (6), 505-516, 2013 | 883 | 2013 |
| The effect of cultural orientation on persuasion JL Aaker, D Maheswaran Journal of consumer research 24 (3), 315-328, 1997 | 804 | 1997 |
| Empathy versus pride: The influence of emotional appeals across cultures JL Aaker, P Williams Journal of consumer research 25 (3), 241-261, 1998 | 796 | 1998 |
| Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter J Aaker, KD Vohs, C Mogilner Journal of Consumer Research 37 (2), 224-237, 2010 | 694 | 2010 |
| A brand as a character, a partner and a person: Three perspectives on the question of brand personality J Aaker, S Fournier ACR North American Advances, 1995 | 621 | 1995 |
| Can mixed emotions peacefully coexist? P Williams, JL Aaker Journal of consumer research 28 (4), 636-649, 2002 | 620 | 2002 |
| Awe expands people’s perception of time, alters decision making, and enhances well-being M Rudd, KD Vohs, J Aaker Psychological science 23 (10), 1130-1136, 2012 | 529 | 2012 |
| The happiness of giving: The time-ask effect W Liu, J Aaker Journal of consumer research 35 (3), 543-557, 2008 | 461 | 2008 |
| Understanding regulatory fit JL Aaker, AY Lee Journal of marketing research 43 (1), 15-19, 2006 | 449 | 2006 |
| Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes JL Aaker, AM Brumbaugh, SA Grier Journal of Consumer Psychology 9 (3), 127-140, 2000 | 406 | 2000 |
| Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes JL Aaker Journal of Consumer Research 26 (4), 340-357, 2000 | 394 | 2000 |
| Two roads to updating brand personality impressions: Trait versus evaluative inferencing GV Johar, J Sengupta, JL Aaker Journal of Marketing research 42 (4), 458-469, 2005 | 307 | 2005 |
| “The time vs. money effect”: Shifting product attitudes and decisions through personal connection C Mogilner, J Aaker Journal of Consumer Research 36 (2), 277-291, 2009 | 277 | 2009 |
