Jennifer Aaker
Jennifer Aaker
General Atlantic Professor, Stanford University
Verified email at stanford.edu - Homepage
Title
Cited by
Cited by
Year
Dimensions of brand personality
JL Aaker
Journal of marketing research 34 (3), 347-356, 1997
122371997
When good brands do bad
J Aaker, S Fournier, SA Brasel
Journal of Consumer research 31 (1), 1-16, 2004
22442004
The malleable self: The role of self-expression in persuasion
JL Aaker
Journal of marketing research 36 (1), 45-57, 1999
19661999
Bringing the frame into focus: the influence of regulatory fit on processing fluency and persuasion.
AY Lee, JL Aaker
Journal of personality and social psychology 86 (2), 205, 2004
15832004
Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.
JL Aaker, V Benet-Martinez, J Garolera
Journal of personality and social psychology 81 (3), 492, 2001
15742001
“I” seek pleasures and “we” avoid pains: The role of self-regulatory goals in information processing and persuasion
JL Aaker, AY Lee
Journal of Consumer Research 28 (1), 33-49, 2001
15692001
The pleasures and pains of distinct self-construals: the role of interdependence in regulatory focus.
AY Lee, JL Aaker, WL Gardner
Journal of personality and social psychology 78 (6), 1122, 2000
13002000
Some key differences between a happy life and a meaningful life
RF Baumeister, KD Vohs, JL Aaker, EN Garbinsky
The journal of positive psychology 8 (6), 505-516, 2013
8832013
The effect of cultural orientation on persuasion
JL Aaker, D Maheswaran
Journal of consumer research 24 (3), 315-328, 1997
8041997
Empathy versus pride: The influence of emotional appeals across cultures
JL Aaker, P Williams
Journal of consumer research 25 (3), 241-261, 1998
7961998
Nonprofits are seen as warm and for-profits as competent: Firm stereotypes matter
J Aaker, KD Vohs, C Mogilner
Journal of Consumer Research 37 (2), 224-237, 2010
6942010
A brand as a character, a partner and a person: Three perspectives on the question of brand personality
J Aaker, S Fournier
ACR North American Advances, 1995
6211995
Can mixed emotions peacefully coexist?
P Williams, JL Aaker
Journal of consumer research 28 (4), 636-649, 2002
6202002
Awe expands people’s perception of time, alters decision making, and enhances well-being
M Rudd, KD Vohs, J Aaker
Psychological science 23 (10), 1130-1136, 2012
5292012
The happiness of giving: The time-ask effect
W Liu, J Aaker
Journal of consumer research 35 (3), 543-557, 2008
4612008
Understanding regulatory fit
JL Aaker, AY Lee
Journal of marketing research 43 (1), 15-19, 2006
4492006
Nontarget markets and viewer distinctiveness: The impact of target marketing on advertising attitudes
JL Aaker, AM Brumbaugh, SA Grier
Journal of Consumer Psychology 9 (3), 127-140, 2000
4062000
Accessibility or diagnosticity? Disentangling the influence of culture on persuasion processes and attitudes
JL Aaker
Journal of Consumer Research 26 (4), 340-357, 2000
3942000
Two roads to updating brand personality impressions: Trait versus evaluative inferencing
GV Johar, J Sengupta, JL Aaker
Journal of Marketing research 42 (4), 458-469, 2005
3072005
“The time vs. money effect”: Shifting product attitudes and decisions through personal connection
C Mogilner, J Aaker
Journal of Consumer Research 36 (2), 277-291, 2009
2772009
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