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Samuel K Bonsu
Samuel K Bonsu
Unknown affiliation
Verified email at gimpa.edu.gh
Title
Cited by
Cited by
Year
Putting Consumers to Work: Co-creationand new marketing govern-mentality
D Zwick, SK Bonsu, A Darmody
Journal of consumer culture 8 (2), 163-196, 2008
12322008
Do not go cheaply into that good night: Death-ritual consumption in Asante, Ghana
SK Bonsu, RW Belk
journal of consumer research 30 (1), 41-55, 2003
3552003
Co-creating second life: Market—consumer cooperation in contemporary economy
SK Bonsu, A Darmody
Journal of macromarketing 28 (4), 355-368, 2008
2872008
Colonial images in global times: Consumer interpretations of Africa and Africans in advertising
SK Bonsu
Consumption, Markets and Culture 12 (1), 1-25, 2009
1452009
Leadership style in the global economy: A focus on cross-cultural and transformational leadership
S Bonsu, E Twum-Danso
Journal of Marketing and Management 9 (2), 37-52, 2018
932018
Governmentality at the Base-of-the-Pyramid
SK Bonsu, P Polsa
Journal of Macromarketing 31 (3), 236-244, 2011
782011
The presentation of dead selves in everyday life: Obituaries and impression management
SK Bonsu
Symbolic Interaction 30 (2), 199-219, 2007
652007
Marketing a new African God: Pentecostalism and material salvation in Ghana
SK Bonsu, RW Belk
International Journal of Nonprofit and Voluntary Sector Marketing 15 (4 …, 2010
602010
Arrested emotions in reality television
SK Bonsu, A Darmody, MA Parmentier
Consumption, Markets and Culture 13 (1), 91-107, 2010
582010
Ghanaian attitudes towards money in consumer culture
SK Bonsu
International Journal of Consumer Studies 32 (2), 171-178, 2008
542008
The challenges of luxury branding
JN Kapferer
The Routledge companion to contemporary brand management, 473-491, 2016
442016
Peer network position and shopping behavior among adolescents
E Gentina, SK Bonsu
Journal of Retailing and Consumer Services 20 (1), 87-93, 2013
442013
Consuming the dead: Identity and community building practices in death rituals
SK Bonsu, B DeBerry-Spence
Journal of Contemporary Ethnography 37 (6), 694-719, 2008
402008
Corporate social responsibility and customer retention: evidence from the telecommunication industry in Ghana
O Afiuc, SK Bonsu, F Manu, CB Knight, S Panda, C Blankson
Journal of Consumer Marketing 38 (1), 15-26, 2021
322021
Small business survival.
S Bonsu, M Kuofie
Journal of Marketing & Management 10 (1), 2019
222019
Exploring consumer ethics in Ghana, West Africa
SK Bonsu, D Zwick
International Journal of Consumer Studies 31 (6), 648-655, 2007
192007
The relationship between customer satisfaction and economic performance of the firm: A metatheoretical review
SK Bonsu
American Marketing Association. Conference Proceedings 9, 95, 1998
191998
The unpowered customer: Co-creation as tactics of the weak
G Appiah, SK Bonsu, D Sarpong
Journal of Business Research 133, 317-326, 2021
132021
Ambivalence in death ritual consumption
A Darmody, SK Bonsu
European advances in consumer research 8, 51-52, 2007
122007
Development by markets: An essay on the continuities of colonial development and racism in Africa
SK Bonsu
Race in the marketplace: Crossing critical boundaries, 259-271, 2019
102019
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Articles 1–20