| When to accentuate the negative: The effects of perceived efficacy and message framing on intentions to perform a health-related behavior LG Block, PA Keller Journal of marketing research 32 (2), 192-203, 1995 | 994 | 1995 |
| Value from regulatory construal fit: The persuasive impact of fit between consumer goals and message concreteness AY Lee, PA Keller, B Sternthal Journal of Consumer Research 36 (5), 735-747, 2010 | 764 | 2010 |
| Increasing the persuasiveness of fear appeals: The effect of arousal and elaboration PA Keller, LG Block Journal of consumer research 22 (4), 448-459, 1996 | 455 | 1996 |
| Vividness effects: A resource-matching perspective PA Keller, LG Block Journal of Consumer Research 24 (3), 295-304, 1997 | 442 | 1997 |
| Designing effective health communications: a meta-analysis PA Keller, DR Lehmann Journal of Public Policy & Marketing 27 (2), 117-130, 2008 | 428 | 2008 |
| Regulatory focus and efficacy of health messages PA Keller Journal of Consumer Research 33 (1), 109-114, 2006 | 390 | 2006 |
| Enhanced active choice: A new method to motivate behavior change PA Keller, B Harlam, G Loewenstein, KG Volpp Journal of Consumer psychology 21 (4), 376-383, 2011 | 296 | 2011 |
| Affect, framing, and persuasion PA Keller, IM Lipkus, BK Rimer Journal of Marketing Research 40 (1), 54-64, 2003 | 294 | 2003 |
| The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 225 | 2016 |
| Differences in the relative influence of product attributes under alternative processing conditions: Attribute importance versus attribute ease of imagability PA Keller, AL McGill Journal of Consumer Psychology 3 (1), 29-49, 1994 | 213 | 1994 |
| Effects of self-efficacy and vividness on the persuasiveness of health communications LG Block, PA Keller Journal of consumer psychology 6 (1), 31-54, 1997 | 195 | 1997 |
| Beyond protection motivation: An integrative theory of health appeals LG Block, PA Keller Journal of applied social psychology 28 (17), 1584-1608, 1998 | 192 | 1998 |
| Converting the unconverted: the effect of inclination and opportunity to discount health-related fear appeals. PA Keller Journal of Applied Psychology 84 (3), 403, 1999 | 175 | 1999 |
| New ways to make people save: A social marketing approach A Lusardi, PA Keller, AM Keller National Bureau of Economic Research, 2009 | 154 | 2009 |
| Depressive realism and health risk accuracy: The negative consequences of positive mood PA Keller, IM Lipkus, BK Rimer Journal of Consumer Research 29 (1), 57-69, 2002 | 153 | 2002 |
| How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention RK Ratner, D Soman, G Zauberman, D Ariely, Z Carmon, PA Keller, ... Marketing Letters 19, 383-397, 2008 | 111 | 2008 |
| Informing women about their breast cancer risks: Truth and consequences IM Lipkus, M Biradavolu, K Fenn, P Keller, BK Rimer Health Communication 13 (2), 205-226, 2001 | 108 | 2001 |
| Surcharges plus unhealthy labels reduce demand for unhealthy menu items AM Shah, JR Bettman, PA Ubel, PA Keller, JA Edell Journal of Marketing Research 51 (6), 773-789, 2014 | 76 | 2014 |
| Transforming consumer health DL Scammon, PA Keller, PA Albinsson, S Bahl, JR Catlin, KL Haws, ... Journal of Public Policy & Marketing 30 (1), 14-22, 2011 | 76 | 2011 |
| Of waste and waists: The effect of plate material on food consumption and waste S Williamson, LG Block, PA Keller Journal of the Association for Consumer Research 1 (1), 147-160, 2016 | 68 | 2016 |
