| Explaining consumer acceptance of handheld Internet devices GC Bruner II, A Kumar Journal of business research 58 (5), 553-558, 2005 | 1515 | 2005 |
| Webpage background and viewer attitudes JS Stevenson, GC Bruner, A Kumar Journal of Advertising Research 40 (1-2), 29-34, 2000 | 567 | 2000 |
| When multiple identities compete: The role of centrality in self‐brand connections TR Harmon‐Kizer, A Kumar, D Ortinau, J Stock Journal of Consumer Behaviour 12 (6), 483-495, 2013 | 57 | 2013 |
| Time versus money: The role of perceived effort in consumers' evaluation of corporate giving R Langan, A Kumar Journal of Business Research 99, 295-305, 2019 | 55 | 2019 |
| Leveraging virtual attribute experience in video games to improve brand recall and learning A Besharat, A Kumar, JR Lax, EJ Rydzik Journal of Advertising 42 (2-3), 170-182, 2013 | 53 | 2013 |
| Special Session Summary Cognitive Appraisals, Consumer Emotions, and Consumer Response A Kumar, RL Oliver ACR North American Advances, 1997 | 52 | 1997 |
| Activity-specific role stress in purchasing RE Michaels, A Kumar, S Samu Journal of Supply Chain Management 31 (1), 11, 1995 | 51 | 1995 |
| Role of interpersonal factors in delighting customers. A Kumar, R Iyer Marketing Management Journal 11 (1), 2001 | 50 | 2001 |
| Similarity analysis of three attitude-toward-the-website scales GC Bruner, A Kumar Quarterly Journal of Electronic Commerce 3, 163-172, 2002 | 32 | 2002 |
| Mapping time: How the spatial representation of time influences intertemporal choices M Romero, AW Craig, A Kumar Journal of Marketing Research 56 (4), 620-636, 2019 | 18 | 2019 |
| Predicting innovativeness: Development of the technology adoption scale GC Bruner, A Kumar, C Heppner Progress in Wireless Communications Research; Nova Science Publishers, Inc …, 2007 | 12 | 2007 |
| Technology-based marketing in the healthcare industry: implications for relationships between players in the industry G Johnson, A Kumar, A Ramaprasad, M Reddy Effective Healthcare Information Systems, 37-56, 2002 | 8 | 2002 |
| Contextual and Competitive Interference: Inhibition or Facilitation? A Kumar, A Besharat, CD Lindsey, S Krishnan Journal of advertising 43 (3), 228-243, 2014 | 5 | 2014 |
| When the ingroup fails to indicate brand meaning: exploring the role of identity centrality in self-brand connections T Harmon, A Kumar, D Ortinau ACR North American Advances, 2009 | 4 | 2009 |
| Top-down, stimulus-based, and bottom-up processes in brand choice: some implications for the measurement of advertising effectiveness RW Olshavsky, A Kumar Measuring advertising effectiveness, 285-295, 1997 | 3* | 1997 |
| Multiple motives, multiple selves: What motivates consumption T Harmon, A Kumar, D Ortinau ACR North American Advances, 2009 | 2 | 2009 |
| Experimental and Theoretical Challenges in the Search for theQuark Gluon Plasma: The STAR Collaboration's Critical Assessment of theEvidence from RHIC Collisions J Adams, MM Aggarwal, Z Ahammed, J Amonett, BD Anderson, ... Nuclear Physics A 757 (LBNL-58165), 2005 | 2 | 2005 |
| Visceral procaine blockade in buffaloes. SS Hussain, A Kumar Indian Veterinary Journal, 1984 | 2 | 1984 |
| Electronic Cigarettes: Secondary Research Overview M Alvarado, S King, A Kumar, CP Osborne, PJ Solomon, C Director Tarpon Springs, FL: White Cloud Electronic Cigarettes, 2014 | 1 | 2014 |
| TRIGONELLA OCCULTA DELILE (FABACEAE): A NEW RECORD FOR FLORA OF BIHAR A Kumar Indian Journal of Forestry 36 (4), 503-504, 2013 | 1 | 2013 |
Gordon C. Bruner IIProfessor Emeritus, Southern Illinois UniversityVerified email at siu.edu
