| Message framing in green advertising: The effect of construal level and consumer environmental concern H Chang, L Zhang, GX Xie International Journal of Advertising 34 (1), 158-176, 2015 | 364 | 2015 |
| Media use and health behavior in H1N1 flu crisis: The mediating role of perceived knowledge and fear L Zhang, Y Kong, H Chang Atlantic Journal of Communication 23 (2), 67-80, 2015 | 91 | 2015 |
| The effects of sports media exposure on college students' rape myth beliefs and intentions to intervene in a sexual assault SJT Hust, M Lei, C Ren, H Chang, AL McNab, EG Marett, JF Willoughby Mass Communication and Society 16 (6), 762-786, 2013 | 59 | 2013 |
| Using brand alliances with artists to expand retail brand personality P Kim, R Vaidyanathan, H Chang, L Stoel Journal of Business Research 85 (April), 424-433, 2018 | 51 | 2018 |
| It's no longer mine: The role of brand ownership and advertising in cross-border brand acquisitions H Chang, H Kwak, M Puzakova, J Park, EG Smit International Journal of Advertising 34 (4), 593-620, 2015 | 46 | 2015 |
| Health promotion messages in entertainment media: Crime drama viewership and intentions to intervene in a sexual assault situation SJT Hust, EG Marett, M Lei, H Chang, C Ren, AL McNab, PM Adams Journal of health communication 18 (1), 105-123, 2013 | 43 | 2013 |
| How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination L Song, Y Meng, H Chang, W Li, K Tan Journal of Business Research 130, 1-13, 2021 | 28 | 2021 |
| Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand? P Kim, H Chang, R Vaidyanathan, L Stoel Journal of Product & Brand Management 27 (3), 308-319, 2018 | 19 | 2018 |
| Psychological contract breach and customer satisfaction: A study of online shopping H Chang, L Zhang Services Marketing Quarterly 40 (2), 172-188, 2019 | 14 | 2019 |
| Not all organic food is created equal: The role of product type, perceived authenticity, and construal level H Chang, L Zhang, JS Lee Journal of Marketing Communications 25 (8), 820-842, 2019 | 13 | 2019 |
| Contesting dishonesty: When and why perspective-taking decreases ethical tolerance of marketplace deception GX Xie, H Chang, T Rank-Christman Journal of Business Ethics 175 (1), 117-133, 2022 | 12 | 2022 |
| Mental conversion: a customer service strategy impacting shopping experiences Y Meng, SJ Gould, L Song, H Chang, S Vaziri Journal of Services Marketing 37 (4), 464-477, 2023 | 2 | 2023 |
| Visual Artist Brand Personality Exploitation: Artist-Brand Alliances for Attracting New Consumers to a Brand P Kim, H Chang, R Vaidyanathan, L Stoel ACR, 95, 2017 | 1 | 2017 |
| When does customization improve brand attitude? P Kim, H Chang, R Vaidyanathan, L Stoel Journal of Product & Brand Management 32 (8), 1233-1247, 2023 | | 2023 |
| When my Brand does Something Morally Wrong: An Abstract H Chang, L Zhang Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY H Chang, P Kim Global Marketing Conference, 109-109, 2018 | | 2018 |
| The Effect of Self-Target Comparison in Perspective Taking on Judgment of Dishonesty GX Xie, H Chang, T Rank-Chrisman ACR North American Advances, 2016 | | 2016 |
| Rape Myth Acceptance Scale SJT Hust, EG Marett, M Lei, H Chang, C Ren, AL McNab, PM Adams Journal of Health Communication, 0 | | |
