| A dynamic model of brand choice when price and advertising signal product quality T Erdem, MP Keane, B Sun Marketing Science 27 (6), 1111-1125, 2008 | 465 | 2008 |
| Machine learning and AI in marketing–Connecting computing power to human insights L Ma, B Sun International Journal of Research in Marketing 37 (3), 481-504, 2020 | 437 | 2020 |
| Cross-selling sequentially ordered products: An application to consumer banking services S Li, B Sun, RT Wilcox Journal of Marketing Research 42 (2), 233-239, 2005 | 368 | 2005 |
| An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding T Erdem, B Sun Journal of Marketing Research 39 (4), 408-420, 2002 | 330 | 2002 |
| The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter L Ma, B Sun, S Kekre Marketing Science 34 (5), 627-645, 2015 | 282 | 2015 |
| Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005 | 281 | 2005 |
| Promotion effect on endogenous consumption B Sun Marketing science 24 (3), 430-443, 2005 | 230 | 2005 |
| Cross-selling the right product to the right customer at the right time S Li, B Sun, AL Montgomery Journal of Marketing Research 48 (4), 683-700, 2011 | 226 | 2011 |
| Internet auction features as quality signals S Li, K Srinivasan, B Sun Journal of Marketing 73 (1), 75-92, 2009 | 224 | 2009 |
| Measuring the impact of promotions on brand switching when consumers are forward looking B Sun, SA Neslin, K Srinivasan Journal of Marketing Research 40 (4), 389-405, 2003 | 215 | 2003 |
| Stated intentions and purchase behavior: A unified model B Sun, VG Morwitz International Journal of Research in Marketing 27 (4), 356-366, 2010 | 198 | 2010 |
| Product strategy for innovators in markets with network effects B Sun, J Xie, HH Cao Marketing Science 23 (2), 243-254, 2004 | 196 | 2004 |
| The joint sales impact of frequency reward and customer tier components of loyalty programs PK Kopalle, Y Sun, SA Neslin, B Sun, V Swaminathan Marketing Science 31 (2), 216-235, 2012 | 189 | 2012 |
| Understanding reference-price shoppers: a within-and cross-category analysis T Erdem, G Mayhew, B Sun Journal of Marketing Research 38 (4), 445-457, 2001 | 184 | 2001 |
| Why do consumers buy extended service contracts? T Chen, A Kalra, B Sun Journal of Consumer Research 36 (4), 611-623, 2009 | 149 | 2009 |
| The impact of advertising on consumer price sensitivity in experience goods markets T Erdem, MP Keane, B Sun Quantitative Marketing and Economics 6, 139-176, 2008 | 127 | 2008 |
| “Adaptive” learning and “proactive” customer relationship management B Sun, S Li, C Zhou Journal of interactive Marketing 20 (3-4), 82-96, 2006 | 95 | 2006 |
| Invited Commentary—Technology Innovation and Implications for Customer Relationship Management B Sun Marketing Science 25 (6), 594-597, 2006 | 94 | 2006 |
| Missing price and coupon availability data in scanner panels: Correcting for the self-selection bias in choice model parameters T Erdem, MP Keane, B Sun Journal of Econometrics 89 (1-2), 177-196, 1998 | 83 | 1998 |
| A dynamic model of rational addiction: Evaluating cigarette taxes BR Gordon, B Sun Marketing Science 34 (3), 452-470, 2015 | 79 | 2015 |
