Francis Ulgado
TitleCited byYear
Consumer evaluations of fast‐food services: a cross‐national comparison
M Lee, FM Ulgado
Journal of Services Marketing, 1997
3551997
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
JB Ford, NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review, 2005
3342005
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
JB Ford, NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review, 2005
3342005
International Services Marketing
NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki
International Marketing Review, 1994
2941994
Internationalization and entry modes: a multitheoretical framework and research propositions
NK Malhotra, J Agarwal, FM Ulgado
Journal of international marketing 11 (4), 1-31, 2003
2792003
Consumer evaluations of bi-national products in the global market
FM Ulgado, M Lee
Journal of International Marketing 1 (3), 5-22, 1993
991993
Location characteristics of manufacturing investments in the US: A comparison of American and foreign-based firms
FM Ulgado
MIR: Management International Review, 7-26, 1996
841996
The Korean versus American marketplace: Consumer reactions to foreign products
FM Ulgado, M Lee
Psychology & Marketing 15 (6), 595-614, 1998
661998
Multinational enterprises from Asian developing countries: management and organizational characteristics
FM Ulgado, JY Chwo-Ming, AR Negandhi
International Business Review 3 (2), 123-133, 1994
491994
Brand personality, self-congruity and the consumer-brand relationship
HR Kim, M Lee, FM Ulgado
ACR Asia-Pacific Advances, 2005
482005
Brand personality, self-congruity and the consumer-brand relationship
HR Kim, M Lee, FM Ulgado
ACR Asia-Pacific Advances, 2005
482005
Country-of-origin effects on e-commerce
FM Ulgado
Journal of American Academy of Business 2 (1), 250-253, 2002
462002
The effect of on‐the‐spot versus delayed compensation: the moderating role of failure severity
N Kim, FM Ulgado
Journal of Services Marketing, 2012
442012
Services extension strategy: A viable basis for growth?
M Lee, FM Ulgado
Journal of Services Marketing, 1993
221993
Location decision-making characteristics of foreign direct investment in the United States
FM Ulgado
International Business Review 6 (3), 271-293, 1997
171997
The effects of nationality differences on manufacturing location in the US: a conjoint analysis approach
FM Ulgado, M Lee
International Business Review 13 (4), 503-522, 2004
142004
Marketing strategies for mature products in a rapidly developing country: a contingency approach
M Lee, IK Lee, FM Ulgado
International Marketing Review, 1993
121993
Country image and brand equity effects of chinese firms and their products on developed-market consumer perceptions
F M Ulgado, N Wen, M Lee
Asian Journal of Business Research 1 (2), 2011
92011
CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS.
M Lee, FM Ulgado
Journal of Marketing Management (10711988) 6 (1), 1996
81996
Motivational orientation for word-of-mouth and its relationship with WOM messages
N Kim, F Ulgado
Journal of Global Scholars of Marketing Science 24 (2), 223-240, 2014
52014
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Articles 1–20