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Francis Ulgado
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Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review, 2005
4272005
Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons
NK Malhotra, FM Ulgado, J Agarwal, G Shainesh, L Wu
International marketing review, 2005
4272005
Consumer evaluations of fast‐food services: a cross‐national comparison
M Lee, FM Ulgado
Journal of Services Marketing, 1997
4081997
Internationalization and entry modes: a multitheoretical framework and research propositions
NK Malhotra, J Agarwal, FM Ulgado
Journal of international marketing 11 (4), 1-31, 2003
3392003
International services marketing: a comparative evaluation of the dimensions of service quality between developed and developing countries
NK Malhotra, FM Ulgado, J Agarwal, IB Baalbaki
International Marketing Review, 1994
3231994
Consumer evaluations of bi-national products in the global market
FM Ulgado, M Lee
Journal of International Marketing 1 (3), 5-22, 1993
1131993
Location characteristics of manufacturing investments in the US: A comparison of American and foreign-based firms
FM Ulgado
MIR: Management International Review, 7-26, 1996
1001996
The Korean versus American marketplace: Consumer reactions to foreign products
FM Ulgado, M Lee
Psychology & Marketing 15 (6), 595-614, 1998
761998
Brand personality, self-congruity and the consumer-brand relationship
HR Kim, M Lee, FM Ulgado
ACR Asia-Pacific Advances, 2005
722005
Brand personality, self-congruity and the consumer-brand relationship
HR Kim, M Lee, FM Ulgado
ACR Asia-Pacific Advances, 2005
722005
The effect of on‐the‐spot versus delayed compensation: the moderating role of failure severity
N Kim, FM Ulgado
Journal of Services Marketing, 2012
612012
Multinational enterprises from Asian developing countries: management and organizational characteristics
FM Ulgado, JY Chwo-Ming, AR Negandhi
International Business Review 3 (2), 123-133, 1994
561994
Country of origin effects on E-Commerce
FM Ulgado
Journal of American Academy of Business 2 (1), 250-253, 2002
512002
Services extension strategy: A viable basis for growth?
M Lee, FM Ulgado
Journal of Services Marketing, 1993
241993
Location decision-making characteristics of foreign direct investment in the United States
FM Ulgado
International Business Review 6 (3), 271-293, 1997
191997
Marketing strategies for mature products in a rapidly developing country: a contingency approach
M Lee, IK Lee, FM Ulgado
International Marketing Review, 1993
161993
The effects of nationality differences on manufacturing location in the US: a conjoint analysis approach
FM Ulgado, M Lee
International Business Review 13 (4), 503-522, 2004
152004
Country image and brand equity effects of chinese firms and their products on developed-market consumer perceptions
F M Ulgado, N Wen, M Lee
Asian Journal of Business Research 1 (2), 2011
142011
CONSUMER REACTIONS TO BI-NATIONAL PRODUCTS: IMPLICATIONS FOR INTERNATIONAL MARKETERS.
M Lee, FM Ulgado
Journal of Marketing Management (10711988) 6 (1), 1996
91996
Motivational orientation for word-of-mouth and its relationship with WOM messages
N Kim, F Ulgado
Journal of Global Scholars of Marketing Science 24 (2), 223-240, 2014
82014
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