| Why Americans eat what they do: taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption K Glanz, M Basil, E Maibach, J Goldberg, DAN Snyder Journal of the American Dietetic Association 98 (10), 1118-1126, 1998 | 2102 | 1998 |
| Identification as a mediator of celebrity effects MD Basil Journal of broadcasting & electronic media 40 (4), 478-495, 1996 | 646 | 1996 |
| Factors influencing healthy eating habits among college students: An application of the health belief model S Deshpande, MD Basil, DZ Basil Health marketing quarterly 26 (2), 145-164, 2009 | 520 | 2009 |
| Guilt and giving: A process model of empathy and efficacy DZ Basil, NM Ridgway, MD Basil Psychology & Marketing 25 (1), 1-23, 2008 | 496 | 2008 |
| College students’ news gratifications, media use, and current events knowledge RC Vincent, MD Basil Journal of broadcasting & electronic media 41 (3), 380-392, 1997 | 399 | 1997 |
| Guilt appeals: The mediating effect of responsibility DZ Basil, NM Ridgway, MD Basil Psychology & Marketing 23 (12), 1035-1054, 2006 | 374 | 2006 |
| Media celebrities and public health: Responses to'Magic'Johnson's HIV disclosure and its impact on AIDS risk and high-risk behaviors WJ Brown, MD Basil Health communication 7 (4), 345-370, 1995 | 364 | 1995 |
| The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and androstenedione WJ Brown, MD Basil, MC Bocarnea Journal of Health Communication 8 (1), 41-57, 2003 | 311 | 2003 |
| Positive and negative political advertising: Effectiveness of ads and perceptions of candidates M Basil, C Schooler, B Reeves Television and political advertising, 245-262, 2013 | 247 | 2013 |
| Multiple resource theory MD Basil Encyclopedia of the Sciences of Learning, 2384-2385, 2012 | 243* | 2012 |
| Multiple resource theory I: Application to television viewing MD Basil Communication research 21 (2), 177-207, 1994 | 243 | 1994 |
| Social influence of an international celebrity: Responses to the death of Princess Diana WJ Brown, MD Basil, MC Bocarnea Journal of communication 53 (4), 587-605, 2003 | 216 | 2003 |
| Attention, resource allocation, and communication research: What do secondary task reaction times measure, anyway? L Annie, MD Basil Annals of the International Communication Association 21 (1), 443-458, 1998 | 205 | 1998 |
| Negative and positive television messages: Effects of message type and context on attention and memory BR Reeves, J Newhagen, E Maibach, M Basil, K Kurz American Behavioral Scientist 34 (6), 679-694, 1991 | 161 | 1991 |
| Standpoint: The use of student samples in communication research MD Basil Taylor & Francis Group 40 (3), 431-440, 1996 | 159 | 1996 |
| Psychological and social indicators of suicide ideation and suicide attempts in Zuni adolescents. B Howard-Pitney, TD LaFromboise, M Basil, B September, M Johnson Journal of consulting and clinical psychology 60 (3), 473, 1992 | 158 | 1992 |
| Parasocial interaction and identification: Social change processes for effective health interventions WJ Brown, MD Basil Health communication 25 (6-7), 601-602, 2010 | 126 | 2010 |
| Alcohol and cigarette advertising on billboards DG Altman, C Schooler, MD Basil Health Education Research 6 (4), 487-490, 1991 | 121 | 1991 |
| Alcohol and cigarette advertising on billboards: Targeting with social cues C Schooler, MD Basil, DG Altman Health communication 8 (2), 109-129, 1996 | 120 | 1996 |
| Differences in univariate values versus multivariate relationships: Findings from a study of Diana, Princess of Wales MD Basil, WJ Brown, MC Bocarnea Human Communication Research 28 (4), 501-514, 2002 | 116 | 2002 |
