Michael Basil
Michael Basil
Professor Emeritus, University of Lethbridge (formerly Stanford, U. Hawaii and U. Denver)
Verified email at - Homepage
Cited by
Cited by
Why Americans eat what they do: taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption
K Glanz, M Basil, E Maibach, J Goldberg, DAN Snyder
Journal of the American Dietetic Association 98 (10), 1118-1126, 1998
Identification as a mediator of celebrity effects
MD Basil
Journal of broadcasting & electronic media 40 (4), 478-495, 1996
Factors influencing healthy eating habits among college students: An application of the health belief model
S Deshpande, MD Basil, DZ Basil
Health marketing quarterly 26 (2), 145-164, 2009
Guilt and giving: A process model of empathy and efficacy
DZ Basil, NM Ridgway, MD Basil
Psychology & marketing 25 (1), 1-23, 2008
College students’ news gratifications, media use, and current events knowledge
RC Vincent, MD Basil
Journal of broadcasting & electronic media 41 (3), 380-392, 1997
Guilt appeals: The mediating effect of responsibility
DZ Basil, NM Ridgway, MD Basil
Psychology & Marketing 23 (12), 1035-1054, 2006
Media celebrities and public health: Responses to'Magic'Johnson's HIV disclosure and its impact on AIDS risk and high-risk behaviors
WJ Brown, MD Basil
Health communication 7 (4), 345-370, 1995
The influence of famous athletes on health beliefs and practices: Mark McGwire, child abuse prevention, and androstenedione
WJ Brown, MD Basil, MC Bocarnea
Journal of Health Communication 8 (1), 41-57, 2003
Multiple resource theory
MD Basil
Encyclopedia of the Sciences of Learning, 2384-2385, 2012
Positive and negative political advertising: Effectiveness of ads and perceptions of candidates
M Basil, C Schooler, B Reeves
Television and political advertising, 245-262, 2013
Social influence of an international celebrity: Responses to the death of Princess Diana
WJ Brown, MD Basil, MC Bocarnea
Journal of communication 53 (4), 587-605, 2003
Multiple resource theory I: Application to television viewing
MD Basil
Communication research 21 (2), 177-207, 1994
Attention, resource allocation, and communication research: What do secondary task reaction times measure, anyway?
L Annie, MD Basil
Annals of the International Communication Association 21 (1), 443-458, 1998
Standpoint: The use of student samples in communication research
MD Basil
Taylor & Francis Group 40 (3), 431-440, 1996
Negative and positive television messages: Effects of message type and context on attention and memory
BR Reeves, J Newhagen, E Maibach, M Basil, K Kurz
American Behavioral Scientist 34 (6), 679-694, 1991
Psychological and social indicators of suicide ideation and suicide attempts in Zuni adolescents.
B Howard-Pitney, TD LaFromboise, M Basil, B September, M Johnson
Journal of consulting and clinical psychology 60 (3), 473, 1992
Parasocial interaction and identification: Social change processes for effective health interventions
WJ Brown, MD Basil
Health communication 25 (6-7), 601-602, 2010
Differences in univariate values versus multivariate relationships: Findings from a study of Diana, Princess of Wales
MD Basil, WJ Brown, MC Bocarnea
Human Communication Research 28 (4), 501-514, 2002
Alcohol and cigarette advertising on billboards
DG Altman, C Schooler, MD Basil
Health Education Research 6 (4), 487-490, 1991
Alcohol and cigarette advertising on billboards: Targeting with social cues
C Schooler, MD Basil, DG Altman
Health communication 8 (2), 109-129, 1996
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