| The four Rs of place branding R Aitken, A Campelo Journal of Marketing Management 27 (9-10), 913-933, 2011 | 671 | 2011 |
| Sense of place: The importance for destination branding A Campelo, R Aitken, M Thyne, J Gnoth Journal of travel research 53 (2), 154-166, 2014 | 522 | 2014 |
| Experience, emotion, and eudaimonia: A consideration of tourist experiences and well-being U Knobloch, K Robertson, R Aitken Journal of Travel Research 56 (5), 651-662, 2017 | 429 | 2017 |
| Branding in B2B markets: insights from the service‐dominant logic of marketing D Ballantyne, R Aitken Journal of Business & Industrial Marketing 22 (6), 363-371, 2007 | 416 | 2007 |
| The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food R Aitken, L Watkins, J Williams, A Kean Journal of Cleaner Production 255, 120334, 2020 | 206 | 2020 |
| Advertising effectiveness from a consumer perspective R Aitken, B Gray, R Lawson International Journal of Advertising 27 (2), 279-297, 2008 | 170 | 2008 |
| The service-dominant logic of marketing and marketing ethics J Williams, R Aitken Journal of business ethics 102, 439-454, 2011 | 160 | 2011 |
| Visual rhetoric and ethics in marketing of destinations A Campelo, R Aitken, J Gnoth Journal of Travel Research 50 (1), 3-14, 2011 | 160 | 2011 |
| Conscientious consumers: a relationship between moral foundations, political orientation and sustainable consumption L Watkins, R Aitken, D Mather Journal of Cleaner Production 134, 137-146, 2016 | 153 | 2016 |
| Introduction to service-dominant logic: From propositions to practice D Ballantyne, J Williams, R Aitken Industrial Marketing Management 2 (40), 179-180, 2011 | 129 | 2011 |
| Brand relationship and personality theory: metaphor or consumer perceptual reality? M Avis, R Aitken, S Ferguson Marketing theory 12 (3), 311-331, 2012 | 99 | 2012 |
| Introduction to the special issue on the service-dominant logic of marketing: insights from The Otago Forum R Aitken, D Ballantyne, P Osborne, J Williams Marketing theory 6 (3), 275-280, 2006 | 98 | 2006 |
| (Mis) Understanding the nature of tourist experiences U Knobloch, K Robertson, R Aitken Tourism Analysis 19 (5), 599-608, 2014 | 64 | 2014 |
| Being fair and being seen to be fair: Corporate reputation and CSR partnerships N Mutch, R Aitken Australasian Marketing Journal 17 (2), 92-98, 2009 | 56 | 2009 |
| Intertwined: Brand personification, brand personality and brand relationships in historical perspective M Avis, R Aitken Journal of Historical Research in Marketing 7 (2), 208-231, 2015 | 45 | 2015 |
| Advertising's impact on pre‐schoolers’ brand knowledge and materialism L Watkins, R Aitken, K Robertson, M Thyne, J Williams International Journal of Consumer Studies 40 (5), 583-591, 2016 | 37 | 2016 |
| An exploratory study of the influences that compromise the sun protection of young adults N Calder, R Aitken International Journal of Consumer Studies 32 (6), 579-587, 2008 | 36 | 2008 |
| Public and parental perceptions of and concerns with advertising to preschool children L Watkins, R Aitken, K Robertson, M Thyne International Journal of Consumer Studies 40 (5), 592-600, 2016 | 35 | 2016 |
| From “participant” to “friend”: the role of Facebook engagement in ethnographic research PA Edirisingha, J Abarashi, S Ferguson, R Aitken Qualitative Market Research: An International Journal 20 (4), 416-434, 2017 | 31 | 2017 |
| From ‘me’to ‘we’: negotiating new family identity through meal consumption in Asian cultures PA Edirisingha, S Ferguson, R Aitken Qualitative Market Research: An International Journal 18 (4), 477-496, 2015 | 29 | 2015 |
Leah WatkinsUniversity of OtagoVerified email at otago.ac.nz
