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Simon J. Blanchard
Simon J. Blanchard
Provost Distinguished Associate Professor and Dean's Professor, Georgetown University
Verified email at georgetown.edu - Homepage
Title
Cited by
Cited by
Year
Repayment concentration and consumer motivation to get out of debt
KL Kettle, R Trudel, SJ Blanchard, G Häubl
Journal of Consumer Research 43 (3), 460-477, 2016
602016
Consumer Substitution Decisions: An Integrative Framework
RW HAMILTON, DV THOMPSON, ZG ARENS, SJ BLANCHARD, ...
Marketing Letters, 2014
502014
Evidence-based recommendations for designing free-sorting experiments
SJ Blanchard, I Banerji
Behavior research methods 48 (4), 1318-1336, 2016
452016
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
SJ Blanchard, KA Carlson, JD Hyodo
Journal of Consumer Research 42 (6), 985-1001, 2016
412016
A model for clustering data from heterogeneous dissimilarities
E Santi, D Aloise, SJ Blanchard
European Journal of Operations Research 253 (3), 659–672, 2016
332016
Extracting Summary Piles from Sorting Task Data
SJ Blanchard, D Aloise, WS DeSarbo
Journal of Marketing Research 54 (3), 398-414, 2017
322017
The aspect-oriented web
J Stamey, B Saunders, S Blanchard
Proceedings of the 23rd annual international Conference on Design of …, 2005
302005
Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data
WS DeSarbo, AS Atalay, D LeBaron, SJ Blanchard
Journal of Consumer Research 35 (1), 142-153, 2008
292008
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
KA Carlson, J Wolfe, SJ Blanchard, JC Huber, D Ariely
Journal of Marketing Research 52 (3), 337-348, 2015
272015
Biased Predecisional Processing of Leading and Non-Leading Alternatives
SJ Blanchard, KA Carlson, MG Meloy
Psychological Science, 2014
272014
A NEW SPATIAL CLASSIFICATION METHODOLOGY FOR SIMULTANEOUS SEGMENTATION, TARGETING, AND POSITIONING (STP ANALYSIS) FOR MARKETING RESEARCH
WS DESARBO, SJ BLANCHARD, AS ATALAY
Review of marketing research 5, 75, 2008
24*2008
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
SJ Blanchard, M Hada, KA Carlson
Journal of Marketing 82 (4), 127-145, 2018
212018
Identifying consumer heterogeneity in unobserved categories
SJ Blanchard, WS DeSarbo, AS Atalay, N Harmancioglu
Marketing Letters 23, 177-194, 2012
212012
Contractual Discrimination in Franchise Relationships
RJ Sawant, M Hada, SJ Blanchard
Journal of Retailing 97 (3), 405-423, 2021
19*2021
Convex fuzzy k-medoids clustering
DN Pinheiro, D Aloise, SJ Blanchard
Fuzzy Sets and Systems 389, 66-92, 2020
182020
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
SJ Blanchard, J Goldenberg, K Pauwels, DA Schweidel
Journal of Consumer Research 49 (2), 359-372, 2022
172022
The Heterogeneous P-Median Problem for Categorization Based Clustering
SJ Blanchard, D Aloise, WS DeSarbo
Psychometrika 77 (4), 741-762, 2012
172012
Locational choices: Modeling consumer preferences for proximity to others in reserved seating venues
SJ Blanchard, TL Dyachenko, KL Kettle
Journal of Marketing Research 57 (5), 878-899, 2020
162020
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
S Kim, SJ Blanchard, WS Desarbo, DKH Fong
Journal of Marketing Research 50 (5), 664-673, 2013
162013
Beyond income: Dynamic consumer Financial Vulnerability
LC Salisbury, GY Nenkov, SJ Blanchard, RP Hill, AL Brown, KD Martin
Journal of Marketing 87 (5), 657-678, 2023
152023
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