Simon J. Blanchard
Simon J. Blanchard
Beyer Family Term Associate Professor of Marketing, Georgetown University
Verified email at georgetown.edu - Homepage
Title
Cited by
Cited by
Year
Consumer Substitution Decisions: An Integrative Framework
RW HAMILTON, DV THOMPSON, ZG ARENS, SJ BLANCHARD, ...
Marketing Letters, 2014
30*2014
The aspect-oriented web
J Stamey, B Saunders, S Blanchard
Proceedings of the 23rd annual international Conference on Design of …, 2005
272005
Repayment concentration and consumer motivation to get out of debt
KL Kettle, R Trudel, SJ Blanchard, G Häubl
Journal of Consumer Research 43 (3), 460-477, 2016
242016
A model for clustering data from heterogeneous dissimilarities
E Santi, D Aloise, SJ Blanchard
European Journal of Operations Research 253 (3), 659–672, 2016
232016
The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
SJ Blanchard, KA Carlson, JD Hyodo
Journal of Consumer Research 42 (6), 985-1001, 2016
222016
Estimating Multiple Consumer Segment Ideal Points from Context‐Dependent Survey Data
WS DeSarbo, AS Atalay, D LeBaron, SJ Blanchard
Journal of Consumer Research 35 (1), 142-153, 2008
222008
Biased Predecisional Processing of Leading and Non-Leading Alternatives
SJ Blanchard, KA Carlson, MG Meloy
Psychological Science, 2014
212014
Evidence-based recommendations for designing free-sorting experiments
SJ Blanchard, I Banerji
Behavior research methods 48 (4), 1318-1336, 2016
192016
Identifying consumer heterogeneity in unobserved categories
SJ Blanchard, WS DeSarbo, AS Atalay, N Harmancioglu
Marketing Letters 23 (1), 177-194, 2012
152012
The Heterogeneous P-Median Problem for Categorization Based Clustering
SJ Blanchard, D Aloise, WS DeSarbo
Psychometrika 77 (4), 741-762, 2012
132012
Extracting Summary Piles from Sorting Task Data
SJ Blanchard, D Aloise, WS DeSarbo
Journal of Marketing Research 54 (3), 398-414, 2017
122017
The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice
KA Carlson, J Wolfe, SJ Blanchard, JC Huber, D Ariely
Journal of Marketing Research 52 (3), 337-348, 2015
112015
Exploring intra-industry competitive heterogeneity: The identification of latent competitive groups
WS DeSarbo, Q Wang, SJ Blanchard
Journal of Modelling in Management 5 (2), 94-123, 2010
92010
A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferences
WS DeSarbo, A Selin Atalay, SJ Blanchard
Computational Statistics & Data Analysis 53 (8), 3217-3230, 2009
92009
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification
SJ Blanchard, WS DeSarbo
Psychometrika, 2012
82012
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
SJ Blanchard, M Hada, KA Carlson
Journal of Marketing 82 (4), 127-145, 2018
72018
Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
S Kim, SJ Blanchard, WS Desarbo, DKH Fong
Journal of Marketing Research 50 (5), 664-673, 2013
72013
A NEW SPATIAL CLASSIFICATION METHODOLOGY FOR SIMULTANEOUS SEGMENTATION, TARGETING, AND POSITIONING (STP ANALYSIS) FOR MARKETING RESEARCH
WS DESARBO, SJ BLANCHARD, AS ATALAY
Review of marketing research 5, 75, 2008
42008
Edward tufte meets christopher alexander
JW Stamey Jr, TL Honeycutt, S Blanchard
Proceedings of the 23rd annual international conference on Design of …, 2005
32005
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
AM Garvey, SJ Blanchard, KP Winterich
Marketing Letters 28 (1), 71-83, 2017
22017
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Articles 1–20