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Albert M. Muņiz, Jr.
Albert M. Muņiz, Jr.
Driehaus College of Business, DePaul University
Verified email at depaul.edu - Homepage
Title
Cited by
Cited by
Year
Brand community
AM Muņiz Jr., TC O'guinn
Journal of consumer research 27 (4), 412-432, 2001
91502001
How brand community practices create value
HJ Schau, AM Muņiz Jr, EJ Arnould
Journal of marketing 73 (5), 30-51, 2009
36422009
Religiosity in the abandoned Apple Newton brand community
AM Muņiz Jr, HJ Schau
Journal of consumer research 31 (4), 737-747, 2005
16802005
Vigilante marketing and consumer-created communications
AM Muņiz Jr, HJ Schau
Journal of Advertising 36 (3), 35-50, 2007
6132007
American Girl and the brand gestalt: Closing the loop on sociocultural branding research
N Diamond, JF Sherry Jr, AM Muņiz Jr, MA McGrath, RV Kozinets, ...
Journal of Marketing 73 (3), 118-134, 2009
4352009
Why are themed brandstores so powerful? Retail brand ideology at American Girl Place
S Borghini, N Diamond, RV Kozinets, MA McGrath, AM Muņiz Jr, ...
Journal of Retailing 85 (3), 363-375, 2009
4092009
Brand community
A Munitz, T O’Guinn
Journal of consumer research 27 (4), 412-32, 2001
386*2001
How to inspire value-laden collaborative consumer-generated content
AM Muņiz Jr, HJ Schau
Business Horizons 54 (3), 209-217, 2011
3112011
Brand communities and personal identities: Negotiations in cyberspace
HJ Schau, AM Muņiz Jr
Advances in consumer research 29 (1), 344-349, 2002
2512002
Us versus them: oppositional brand loyalty and the cola wars
AM Muņiz Jr, LO Hamer
ACR North American Advances, 2001
2462001
Communal consumption and the brand
TC O’GUINN, JR Albert M Muņiz
Inside consumption, 274-294, 2005
2332005
Collaborating with customer communities: Lessons from the LEGO Group
YM Antorini, AM Muņiz Jr, T Askildsen
MIT Sloan Management Review 53 (3), 73-95, 2012
2262012
Marketing artistic careers: Pablo Picasso as brand manager
AM Muņiz Jr, T Norris, GA Fine
European Journal of Marketing 48 (1/2), 68-88, 2014
1162014
Brand community and the sociology of brands
AM Muņiz Jr, TC O’Guinn
Advances in consumer research 23, 265, 1996
921996
Collective brand relationships
TC O’Guinn, AM Muniz Jr
Handbook of brand relationships, 195-216, 2014
832014
The benefits and challenges of collaborating with user communities
YM Antorini, AM Muņiz Jr
Research-Technology Management 56 (3), 21-28, 2013
812013
A tale of tales: the Apple Newton narratives
HJ Schau, AM Muņiz Jr
Journal of Strategic Marketing 14 (1), 19-33, 2006
742006
Temperance and religiosity in a non-marginal, non-stigmatized brand community
HJ Schau, AM Muņiz Jr
Consumer tribes, 144-62, 2007
492007
Consumers and brand meaning: Brands, the self and others
AM Muņiz Jr
ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 308-309, 1997
431997
guinn. 2001
AM Muniz Jr, O TC
Brand Community. Journal of Consumer Research 27 (4), 412-432, 0
43*
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