Gita Johar
Gita Johar
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Cited by
Cited by
Relatedness, prominence, and constructive sponsor identification
GV Johar, MT Pham
Journal of marketing research 36 (3), 299-312, 1999
Two roads to updating brand personality impressions: Trait versus evaluative inferencing
GV Johar, J Sengupta, JL Aaker
Journal of Marketing research 42 (4), 458-469, 2005
Market prominence biases in sponsor identification: Processes and consequentiality
MT Pham, GV Johar
Psychology & Marketing 18 (2), 123-143, 2001
Effects of inconsistent attribute information on the predictive value of product attitudes: Toward a resolution of opposing perspectives
J Sengupta, GV Johar
Journal of Consumer research 29 (1), 39-56, 2002
Consumer involvement and deception from implied advertising claims
GV Johar
Journal of Marketing Research 32 (3), 267-279, 1995
Consumer behavior: A quadrennium
J Jacoby, GV Johar, M Morrin
Annual review of psychology 49 (1), 319-344, 1998
Babyfaces, trait inferences, and company evaluations in a public relations crisis
GJ Gorn, Y Jiang, GV Johar
Journal of Consumer Research 35 (1), 36-49, 2008
Where there is a will, is there a way? Effects of lay theories of self-control on setting and keeping resolutions
A Mukhopadhyay, GV Johar
Journal of Consumer Research 31 (4), 779-786, 2005
Indulgence as self-reward for prior shopping restraint: A justification-based mechanism
A Mukhopadhyay, GV Johar
Journal of Consumer Psychology 19 (3), 334-345, 2009
The role of myth in creative advertising design: Theory, process and outcome
GV Johar, MB Holbrook, BB Stern
Journal of Advertising 30 (2), 1-25, 2001
How event sponsors are really identified: A (baseball) field analysis
GV Johar, MT Pham, KL Wakefield
Journal of Advertising Research 46 (2), 183-198, 2006
Do you know me? Consumer calibration of friends' knowledge
AD Gershoff, GV Johar
Journal of Consumer Research 32 (4), 496-503, 2006
MAPping the Frontiers: Theoretical Advances in Consumer Research on Memory, Affect, and Persuasion
GV Johar, D Maheswaran, LA Peracchio
Journal of Consumer Research 33 (1), 139-149, 2006
The use of concurrent disclosures to correct invalid inferences
GV Johar, CJ Simmons
Journal of Consumer Research 26 (4), 307-322, 2000
Autonomous shopping systems: Identifying and overcoming barriers to consumer adoption
E De Bellis, GV Johar
Journal of Retailing 96 (1), 74-87, 2020
Tempted or not? The effect of recent purchase history on responses to affective advertising
A Mukhopadhyay, GV Johar
Journal of Consumer Research 33 (4), 445-453, 2007
Egocentric categorization and product judgment: Seeing your traits in what you own (and their opposite in what you don't)
L Weiss, GV Johar
Journal of Consumer Research 40 (1), 185-201, 2013
Attitudinal ambivalence and openness to persuasion: A framework for interpersonal influence
MR Zemborain, GV Johar
Journal of Consumer Research 33 (4), 506-514, 2007
Perceived social presence reduces fact-checking
Y Jun, R Meng, GV Johar
Proceedings of the National Academy of Sciences 114 (23), 5976-5981, 2017
I'll know what you're like when I see how you feel: How and when affective displays influence behavior-based impressions
DR Ames, GV Johar
Psychological Science 20 (5), 586-593, 2009
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