Professor Sharyn Rundle-Thiele

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Timo DietrichGriffith UniversityVerified email at griffith.edu.au
Dr Aaron TkaczynskiSenior Lecturer, University of QueenslandVerified email at uq.edu.au
Julia CarinsGriffith UniversityVerified email at griffith.edu.au
Bo PangGriffith UniversityVerified email at griffith.edu.au
Joy ParkinsonGriffith UniversityVerified email at griffith.edu.au
Kathy KnoxGriffith UniversityVerified email at griffith.edu.au
Lisa SchusterSenior Lecturer at Queensland University of TechnologyVerified email at qut.edu.au
Denni ArliUniversity of TasmaniaVerified email at utas.edu.au
Jason P ConnorProfessor of Clinical and Health PsychologyVerified email at uq.edu.au
Dr. Patricia DavidResearch Fellow (Marketing), Social Marketing@Griffith, Griffith UniversityVerified email at griffithuni.edu.au
Dr. Taylor WillmottAdelaide Business School, The University of AdelaideVerified email at adelaide.edu.au
Nuray BuyucekVerified email at griffith.edu.au
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
Sameer DeshpandeSocial Marketing @ Griffith; Social Marketing QuarterlyVerified email at griffith.edu.au
Matthew J GulloNational Centre for Youth Substance Use Research, The University of QueenslandVerified email at uq.edu.au
Jennifer WhittyNorwich Medical School, University of East AngliaVerified email at uea.ac.uk
Jashim KhanConsumer Researcher,Senior Teaching Fellow in MarketingVerified email at surrey.ac.uk
Angela R. DobeleAssociate Professor, RMIT UniversityVerified email at dobele.com.au
Haruka FujihiraSocial Marketing @ Griffith, Griffith UniversityVerified email at griffithuni.edu.au
Dariusz SiemieniakoAssociate Professor, Bialystok University of TechnologyVerified email at pb.edu.pl

Professor Sharyn Rundle-Thiele

Founding Director, Social Marketing@Griffith, Griffith University

Verified email at griffith.edu.au - Homepage

Behaviour change Social marketing


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Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing, 2004	601	2004
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9 (3), 193-209, 2002	539	2002
Marketing capabilities: Antecedents and implications for B2B SME performance B Merrilees, S Rundle-Thiele, A Lye Industrial Marketing Management 40 (3), 368-375, 2011	498	2011
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management, 2001	468	2001
Assessing the performance of brand loyalty measures S Rundle‐Thiele, MM Mackay Journal of Services Marketing 15 (7), 529-546, 2001	449	2001
Corporate social responsibility and bank customer satisfaction: a research agenda LM McDonald, S Rundle‐Thiele International Journal of Bank Marketing, 2008	431	2008
Exploring loyal qualities: assessing survey‐based loyalty measures S Rundle‐Thiele Journal of Services Marketing, 2005	320	2005
Eating for the better: A social marketing review (2000–2012) JE Carins, SR Rundle-Thiele Public health nutrition 17 (7), 1628-1639, 2014	299	2014
Segmentation: A tourism stakeholder view A Tkaczynski, SR Rundle-Thiele, N Beaumont Tourism management 30 (2), 169-175, 2009	277	2009
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12 (4), 250-263, 2005	239	2005
Elaborating customer loyalty: exploring loyalty to wine retailers S Rundle-Thiele Journal of Retailing and Consumer Services 12 (5), 333-344, 2005	182	2005
Event segmentation: A review and research agenda A Tkaczynski, SR Rundle-Thiele Tourism management 32 (2), 426-434, 2011	173	2011
Minimizing alcohol harm: A systematic social marketing review (2000–2014) K Kubacki, S Rundle-Thiele, B Pang, N Buyucek Journal of Business Research 68 (10), 2214-2222, 2015	159	2015
The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese … YT Huang, S Rundle-Thiele Tourism Management 42, 196-206, 2014	159	2014
Destination segmentation: A recommended two-step approach A Tkaczynski, S Rundle-Thiele, N Beaumont Journal of Travel Research 49 (2), 139-152, 2010	133	2010
Co-designing services with vulnerable consumers T Dietrich, J Trischler, L Schuster, S Rundle-Thiele Journal of Service Theory and Practice, 2017	117	2017
Co-design: from expert-to user-driven ideas in public service design J Trischler, T Dietrich, S Rundle-Thiele Public Management Review 21 (11), 1595-1619, 2019	111	2019
Using two-step cluster analysis to identify homogeneous physical activity groups S Rundle-Thiele, K Kubacki, A Tkaczynski, J Parkinson Marketing Intelligence & Planning, 2015	108	2015
Stand-alone ethics, social responsibility, and sustainability course requirements: A snapshot from Australia and New Zealand SR Rundle-Thiele, W Wymer Journal of Marketing Education 32 (1), 5-12, 2010	99*	2010
Social marketing theory development goals: an agenda to drive change S Rundle-Thiele, P David, T Willmott, B Pang, L Eagle, R Hay Journal of Marketing Management 35 (1-2), 160-181, 2019	95	2019

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