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Oliver Koll
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Stakeholder marketing: Theoretical foundations and required capabilities
B Hillebrand, PH Driessen, O Koll
Journal of the Academy of Marketing Science 43, 411-428, 2015
3472015
Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages
O Koll, S Von Wallpach, M Kreuzer
Psychology & Marketing 27 (6), 584-602, 2010
2272010
Win–win strategies at discount stores
B Deleersnyder, MG Dekimpe, JBEM Steenkamp, O Koll
Journal of Retailing and Consumer Services 14 (5), 309-318, 2007
1052007
Intended brand associations: Do they really drive consumer response?
O Koll, S von Wallpach
Journal of Business Research 67 (7), 1501-1507, 2014
792014
One brand perception? Or many? The heterogeneity of intra‐brand knowledge
O Koll, S von Wallpach
Journal of Product & Brand Management 18 (5), 338-345, 2009
732009
Drivers of brand strength: Configural paths to strong cognitive brand equity
H Mühlbacher, K Raies, R Grohs, O Koll
Journal of Business Research 69 (8), 2774-2780, 2016
632016
One pie, many recipes: Alternative paths to high brand strength
R Grohs, K Raies, O Koll, H Mühlbacher
Journal of Business Research 69 (6), 2244-2251, 2016
422016
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
O Koll, AG Woodside, H Mühlbacher
European Journal of Marketing 39 (9/10), 1166-1183, 2005
382005
Participatory group observation–a tool to analyze strategic decision making
C Vallaster, O Koll
Qualitative Market Research: An International Journal 5 (1), 40-57, 2002
312002
Destination discount: a sensible road for national brands?
B Deleersnyder, O Koll
European Journal of Marketing 46 (9), 1150-1170, 2012
242012
Stakeholder value creation and firm success
O Koll
Evaluating Marketing Actions and Outcomes, 141-262, 2003
242003
Moviegoers' consultation of film reviews in the search for information: a multi-country study
A d'Astous, A Caru, O Koll, SP Sigué
International Journal of Arts Management, 32-45, 2005
152005
Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations
O Koll, S von Wallpach, B Uzelac
European Management Journal 41 (3), 437-444, 2023
132023
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing
O Koll, A Plank
Journal of Retailing 98 (4), 576-592, 2022
112022
Understanding the drivers of private labels success: a western European perspective 2004
J Steenkamp, O Koll, I Geyskens
AiMark, Tilburg University, Europanel GfK panel Services Benelux, Dongen, 2004
82004
A global study into drivers of private label success
J Steenkamp, I Geyskens, KJP Gielens, O Koll
AIM, 2004
82004
Zählen nur Rendite und Risiko in der Anlageentscheidung?
G Botschen, O Koll, M Noisternig
na, 1995
81995
Sport team identification: a social identity perspective comparing local and distant fans
P Lintumäki, O Koll
International Journal of Sports Marketing and Sponsorship 25 (1), 1-17, 2024
62024
Prozessorientiertes Management von Kundenzufriedenheit
E Thelen, O Koll, H Mühlbacher
Kundenorientierte Unternehmensführung: Kundenorientierung …, 2009
62009
Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities
J Steenkamp, I Geyskens, O Koll, KJP Gielens, H Lewis
Business Insights Ltd, 2005
62005
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