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George Z. Gui
George Z. Gui
Other namesGeorge Gui
Columbia Business School
Verified email at gsb.columbia.edu - Homepage
Title
Cited by
Cited by
Year
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments
GZ Gui
Marketing Science, 2023
6*2023
Auction Throttling and Causal Inference of Online Advertising Effects
G Gui, H Nair, F Niu
arXiv preprint arXiv:2112.15155, 2021
62021
The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective
G Gui, O Toubia
arXiv preprint arXiv:2312.15524, 2023
42023
Finding Exogenous Variation in Data
E Abrams, G Gui, A Hortaçsu
Workshops at the Thirty-Second AAAI Conference on Artificial Intelligence, 2018
22018
Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time
G Gui, TH Drerup
Available at SSRN 4298782, 2022
12022
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Articles 1–5