| Interpersonal processes involving impression regulation and management BR Schlenker, MF Weigold Annual review of psychology 43 (1), 133-168, 1992 | 1043 | 1992 |
| Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations JG Lynch Jr, H Marmorstein, MF Weigold Journal of Consumer Research 15 (2), 169-184, 1988 | 810 | 1988 |
| Communicating science: A review of the literature MF Weigold Science communication 23 (2), 164-193, 2001 | 556 | 2001 |
| Self-consciousness and self-presentation: Being autonomous versus appearing autonomous. BR Schlenker, MF Weigold Journal of personality and social psychology 59 (4), 820, 1990 | 340 | 1990 |
| Advancing science communication: A survey of science communicators D Treise, MF Weigold Science Communication 23 (3), 310-322, 2002 | 285 | 2002 |
| Contemporary advertising and integrated marketing communications WF Arens, MF Weigold, C Arens McGraw-Hill, 2011 | 277 | 2011 |
| Self-serving attributions in social context: Effects of self-esteem and social pressure. BR Schlenker, MF Weigold, JR Hallam Journal of Personality and Social Psychology 58 (5), 855, 1990 | 270 | 1990 |
| Ethics in advertising: Ideological correlates of consumer perceptions D Treise, MF Weigold, J Conna, H Garrison Journal of Advertising 23 (3), 59-69, 1994 | 265 | 1994 |
| Self-identification and accountability BR Schlenker, MF Weigold Impression management in the organization, 21-44, 2013 | 252 | 2013 |
| Process: Constructing Desired Identities BR Schlenker, MF Weigold Goal concepts in personality and social psychology 23, 243, 1989 | 240 | 1989 |
| Essentials of contemporary advertising WF Arens, DH Schaefer, M Weigold McGraw-Hill, 2009 | 160 | 2009 |
| Accountability and risk taking MF Weigold, BR Schlenker Personality and Social Psychology Bulletin 17 (1), 25-29, 1991 | 159 | 1991 |
| Coping with accountability: Self-identification and evaluative reckonings. BR Schlenker, MF Weigold, K Doherty Pergamon Press, 1991 | 153 | 1991 |
| What makes a hero? The impact of integrity on admiration and interpersonal judgment BR Schlenker, MF Weigold, KA Schlenker Journal of Personality 76 (2), 323-355, 2008 | 113 | 2008 |
| Cultivating the science internet audience: Impact of brand and domain on source credibility for science information D Treise, K Walsh-Childers, MF Weigold, M Friedman Science Communication 24 (3), 309-332, 2003 | 76 | 2003 |
| Attracting teen surfers to science web sites MF Weigold, D Treise Public understanding of science 13 (3), 229-248, 2004 | 46 | 2004 |
| Need for cognition and the medium dependency components of reliance and exposure M Ferguson, M Chung, M Weigold meeting of the International Communication Association, Honolulu, HI, 1985 | 46 | 1985 |
| Inferring intentions and responsibility from motives and outcomes: Evidential and extra-evidential judgments MD Alicke, MF Weigold, SL Rogers Social Cognition 8 (3), 286-304, 1990 | 39 | 1990 |
| AIDS public service announcements: Effects of fear and repetition on predictors of condom use D Treise, MF Weigold Health Marketing Quarterly 18 (3-4), 39-61, 2001 | 37 | 2001 |
| Managing threats to identity: The accountability triangle and strategic accounting VC Sheer, MF Weigold Communication Research 22 (5), 592-611, 1995 | 30 | 1995 |
John G. Lynch, Jr.University of Colorado Distinguished Professor, Leeds School of BusinessVerified email at colorado.edu
