Follow
Heather Kennedy
Heather Kennedy
Verified email at uoguelph.ca
Title
Cited by
Cited by
Year
Running recession: A trend analysis of running involvement and runner characteristics to understand declining participation
H Kennedy, BJ Baker, JS Jordan, DC Funk
Journal of Sport Management 33 (3), 215-228, 2019
292019
Corporate growth strategies in an era of digitalization: A network analysis of the National Basketball Association’s 2K League sponsors
C Lopez, AD Pizzo, K Gupta, H Kennedy, DC Funk
Journal of Business Research 133, 208-217, 2021
222021
Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective
H Kennedy, T Kunkel, DC Funk
Sport Marketing Quarterly 30 (4), 265-277, 2021
212021
An analysis of broadcasting media using social media engagement in the WNBA
A Pegoraro, H Kennedy, N Agha, N Brown, D Berri
Frontiers in Sports and Active Living 3, 658293, 2021
182021
Leveraging event participation benefits beyond the running course: Deciphering the motivational basis of event satisfaction
J Du, H Kennedy, JD James, DC Funk
Journal of Sport Management 34 (5), 435-446, 2020
112020
Digital Sport Fandom
H Kennedy, J Gonzales, A Pegoraro
Routledge Handbook of Sport Fans and Fandom, 261-272, 2022
82022
Cultivating “safe spaces” through a community sport-for-development (SFD) event: Implications for acculturation
GJ Jones, E Taylor, C Wegner, C Lopez, H Kennedy, A Pizzo
Sport Management Review 24 (2), 226-249, 2021
62021
Bounded impacts: Measuring residents’ social (media) event impacts from a major sport event
H Kennedy, JT Bakhsh, A Pegoraro, M Taks
Event Management 28 (1), 129-150, 2024
42024
Media, sport and stakeholding
H Kennedy, A Pegoraro
Stakeholder Analysis and Sport Organisations, 213-228, 2022
42022
The state of quantitative research and a proposed research framework in social media
T Kunkel, H Kennedy, BJ Baker, JP Doyle
International Journal of Sport Communication 1 (aop), 1-8, 2023
32023
Habitually scrolling: An examination into how sport consumers use social media
H Kennedy, DC Funk
International Journal of Sport Communication 16 (2), 187-201, 2023
32023
Examining the Efficacy of a Government-Led Sport for Development and Peace Event
GJ Jones, E Taylor, C Wegner, C Lopez, H Kennedy, A Pizzo
Journal of Sport Management 36 (1), 56-67, 2022
32022
COVID-19 and Sport Sponsorship: Seeing the Silver Lining in Times of Crisis
Y Su, H Kennedy
Routledge Handbook of Sport and COVID-19, 141-151, 2023
12023
Examining motherhood among elite athletes using social media: The potential of Big Data
A Pegoraro, H Kennedy
Motherhood and Sport: Collective Stories of Identity and Indifference, 119-132, 2023
12023
Three Essays on Understanding and Optimizing Digital Marketing and Communication
H Kennedy
Temple University, 2020
12020
How to Advertise? Role of Congruence and Involvement on Multiscreen Consumption.
S Bhattacharya, H Kennedy, V Venkatraman, DC Funk
ICIS, 2019
12019
The Dominance of Fandom: An Analysis of How Gender and Fandom Impact Live and Non-Live Sport Event Consumption Behaviours
H Kennedy, JT Bakhsh, A Pegoraro, M Taks
Leisure Sciences, 1-24, 2024
2024
Examining the Mega-Event Space-Perception Nexus: An Advanced Epicenter Effect Perspective
JT Bakhsh, H Kennedy, ML Naraine
Event Management, 2024
2024
Managing Social Media Through Crisis: A Content Analysis of Instagram Posts Before and During the COVID-19 Pandemic.
H Kennedy, N Bredikhina, G Athanas-Linden, T Kunkel, DC Funk
Sport Marketing Quarterly 32 (4), 2023
2023
An Examination of MLB, NBA, NFL, NHL, and WNBA Team Social Media Statements in Response to George Floyd's Death
SH Schmidt, EL Frederick, H Kennedy, A Pegoraro
Journal of Sports Media 18 (1), 153-181, 2023
2023
The system can't perform the operation now. Try again later.
Articles 1–20