Kevin Kam Fung So
Kevin Kam Fung So
William E. Davis Professor and Associate Professor, Oklahoma State University
Verified email at okstate.edu
Title
Cited by
Cited by
Year
Customer engagement with tourism brands: Scale development and validation
KKF So, C King, B Sparks
Journal of Hospitality & Tourism Research 38 (3), 304-329, 2014
3512014
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
KKF So, C King, BA Sparks, Y Wang
Journal of Travel Research 55 (1), 64-78, 2016
3212016
The influence of customer brand identification on hotel brand evaluation and loyalty development
KKF So, C King, B Sparks, Y Wang
International Journal of Hospitality Management 34, 31-41, 2013
2492013
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern
BA Sparks, KKF So, GL Bradley
Tourism Management 53, 74-85, 2016
2452016
The Influence of Online Reviews on Consumers' Attributions of Service Quality and Control for Service Standards in Hotels
V Browning, KKF So, B Sparks
Journal of Travel & Tourism Marketing 30 (1-2), 23-40, 2013
2092013
“When experience matters”: building and measuring hotel brand equity: The customers' perspective
KKF So, C King
International Journal of Contemporary Hospitality Management 22 (5), 589-608, 2010
1652010
Residents’ support for tourism: Testing alternative structural models
R Nunkoo, KKF So
Journal of Travel Research 55 (7), 847-861, 2016
1532016
Motivations and constraints of Airbnb consumers: Findings from a mixed-methods approach
KKF So, H Oh, S Min
Tourism Management 67, 224-236, 2018
1372018
Enhancing customer relationships with retail service brands: The role of customer engagement
KKF So, C King, BA Sparks, Y Wang
Journal of Service Management, 2016
1172016
Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications
G Zhu, KKF So, S Hudson
International Journal of Contemporary Hospitality Management, 2017
1002017
Joint effects of management responses and online reviews on hotel financial performance: A data-analytics approach
K Xie, KKF So, W Wang
International Journal of Hospitality Management 62, 101-110, 2017
802017
Technology readiness and customer satisfaction with travel technologies: A cross-country investigation
Y Wang, KKF So, BA Sparks
Journal of Travel Research 56 (5), 563-577, 2017
772017
The missing link in building customer brand identification: The role of brand attractiveness
KKF So, C King, S Hudson, F Meng
Tourism Management 59, 640-651, 2017
742017
The influence of service brand orientation on hotel employees’ attitude and behaviors in China
C King, KKF So, D Grace
International Journal of Hospitality Management 34, 172-180, 2013
682013
Consumer Adoption of the Uber Mobile Application: Insights from Diffusion of Innovation Theory and Technology Acceptance Model
S Min, KKF So, M Jeong
Journal of Travel & Tourism Marketing, 2018
442018
Platforms in the Peer-to-Peer Sharing Economy
J Wirtz, KKF So, M Mody, S Liu, HHE Chun
Journal of Service Management 30 (1), 452-483, 2019
412019
Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China
C King, KKF So
Journal of Hospitality & Tourism Research 39 (4), 492-516, 2015
392015
Voluntary carbon offsetting: Who does it?
CLJ McLennan, S Becken, R Battye, K So
Tourism Management 45, 194-198, 2014
362014
The Impacts of Self-Esteem and Resilience on Academic Performance: An Investigation of Domestic and International Hospitality and Tourism Undergraduate Students
A Kwek, HT Bui, J Rynne, KKF So
Journal of Hospitality & Tourism Education 25 (3), 110-122, 2013
312013
Brand management in the era of social media: Social visibility of consumption and customer brand identification
KKF So, L Wu, L Xiong, C King
Journal of Travel Research 57 (6), 727-742, 2018
292018
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