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Linda Tuncay Zayer
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Year
Students’ perceptions and experiences of social media in higher education
S Neier, LT Zayer
Journal of Marketing Education 37 (3), 133-143, 2015
2492015
Advertising Professionals’ Perceptions of the Impact of Gender Portrayals on Men and Women: A Question of Ethics?
L Tuncay Zayer, CA Coleman
Journal of Advertising 44 (3), 1-12, 2015
1782015
Pursuing parenthood: Integrating cultural and cognitive perspectives on persistent goal striving
E Fischer, CC Otnes, L Tuncay
Journal of Consumer Research 34, 425-440, 2007
1142007
The Use of Persuasion Management Strategies by Identity-Vulnerable Consumers: The Case of Urban Heterosexual Male Shoppers
L Tuncay, C Otnes
Journal of Retailing 84 (4), 487-499, 2008
1082008
Consumption and gender identity in popular media: discourses of domesticity, authenticity, and sexuality
LT Zayer, K Sredl, MA Parmentier, C Coleman
Consumption Markets & Culture 15 (4), 333-357, 2012
902012
GENDER JUSTICE AND THE MARKET: A TRANSFORMATIVE CONSUMER RESEARCH PERSPECTIVE
W Hein, L Steinfield, N Ourahmoune, CA Coleman, LT Zayer, J Littlefield
Journal of Public Policy & Marketing, 2016
812016
Gender, culture, and consumer behavior
CC Otnes, LT Zayer
Taylor & Francis, 2012
752012
An exploration of men's brand relationships
LT Zayer, S Neier
Qualitative Market Research: An International Journal 14 (1), 83-104, 2011
732011
Conceptualizations of masculinity among a “new” breed of male consumers
L Tuncay
712006
Transformative Intersectionality: Moving Business Towards a Critical Praxis
L Steinfield, M Sanghvi, LT Zayer, CA Coleman, N Ourahmoune, ...
Journal of Business Research, 2, 0
70*
The nature and implications of consumers’ experiential framings of failure in high-risk service contexts
LT Zayer, CC Otnes, EM Fischer
Journal of Service Research 18 (3), 303-317, 2015
502015
Power logics of consumers’ gendered (in) justices: Reading reproductive health interventions through the transformative gender justice framework
LA Steinfield, CA Coleman, L Tuncay Zayer, N Ourahmoune, W Hein
Consumption Markets & Culture 22 (4), 406-429, 2019
492019
Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising
LT Zayer, MA McGrath, P Castro-González
European Journal of Marketing, 2019
482019
Climbing the Ladder or Chasing a Dream? Men’s Responses to Idealized Portrayals of Masculinity in Advertising
CC Otnes, LT Zayer
Gender, Culture, and Consumer Behavior, 119-142, 2012
402012
Exploring the link between masculinity and consumption
L Tuncay, C Otnes
Brick and mortar shopping in the 21st century: An overview, 153-169, 2007
332007
A Typology of Men's Conceptualizations of Ideal Masculinity in Advertising
LT Zayer
Advertising & Society Review 11 (1), 2010
252010
Gender, sexuality and consumption
P Maclaran, C Otnes, LT Zayer
Routledge Handbook on Consumption, 292-302, 2017
212017
A Research Agenda for (Gender) Troubled Times: Striving for a Better Tomorrow
C Coleman, E Fischer, LT Zayer
Journal of the Association for Consumer Research 6 (2), 205-210, 2021
202021
The Role of Digital Virtual Consumption in Navigating Risk-Laden Life Events
J Drenten, LT Zayer
Journal of the Association for Consumer Research 3 (1), 46-62, 2018
192018
Grumpier old men: Age and sex differences in the evaluation of new services
JB Schmidt, LT Zayer, RJ Calantone
Journal of Product Innovation Management 29 (1), 88-99, 2012
182012
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